Popular in the last 7 days - Page 3

  • Cheatsheet: Everything you need to know about Amazon Advertising

    Amazon Advertising has grown up this year, a function of the company’s growing investment in its $1 billion-plus offering, but also increased attention from agencies and brands. We break down how the offering stands. Amazon Marketing Services Offers self-serve, DIY, paid search media. Brands can have ads appear in headline search and product listings ads.

    Shareen Pathak/ Digiday- 13 readers -
  • How To Do Content Marketing Without Writing Blog Posts

    Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog ...

    The Daily Eggin Content How To's- 14 readers -
  • Investing £1 million in training for computing teachers in the U.K.

    Advancing our students’ understanding of the principles and practices of computing is critical to developing a competitive workforce for the 21st century. In every field, businesses of all sizes are looking to hire people who understand computing, so we need more students to leave school confident in skills like coding, computational thinking, machine learning and cybersecurity. The U.K.

    The Official Google Blog- 17 readers -
  • Six key steps toward building trust in programmatic advertising

    By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.

    Digiday- 14 readers -
  • European broadcasters are joining forces to fight Facebook and Google

    If you can’t beat Google and Facebook, you might as well ally with others. This week, Channel 4 became the first U.K. broadcaster to join a pan-European broadcaster programmatic video alliance that Germany’s ProSiebenSat.1, France’s TF1 and Italy’s Mediaset set up earlier this year. Channel 4, home to popular U.K.

    Digiday- 7 readers -
  • 10 Remarkable E-commerce Marketing Tips for Boosting Your Sales

    Are you struggling with selling your eCommerce products? If your answer is “yes,” then you have to redefine your eCommerce marketing strategies. In this post, I have put together 10 remarkable eCommerce marketing tips to help you increase the revenue of your online store. 1. Create a Content Marketing Plan It is necessary to create a content marketing plan that includes your p ...

    Growmapin EMail- 26 readers -
  • LittleThings boosted ad rates by 20 percent with video header bidding

    Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings, declining to share raw numbers.

    Digiday- 9 readers -
  • The Financial Times got 24 ad exchanges to stop spoofing its site

    The Financial Times’ fight against domain spoofing is paying off. After catching 25 ad exchanges misrepresenting access to its inventory in September, the business news publisher took its fraud-fighting test a step further by purchasing counterfeit inventory that purported to be the FT’s to see which vendors were still selling fake FT impressions.

    Digiday- 16 readers -
  • Top 3 Reasons Why 84% of Digital Transformation Projects Fail

    According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation.

    Get Elastic- 11 readers -
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