Popular in the last 7 days - Page 3

  • How EU’s ePrivacy law could impact publishers

    While media attention has focused on the General Data Protection Regulation, the European Union’s new data protection laws, another privacy measure is stoking publishers’ fear: the ePrivacy regulation, known as the EU cookie law. Many European publishers are up in arms about the current draft of the new ePrivacy law, which is far stricter than the existing one.

    Digidayin How To's- 14 readers -
  • UK publishers also lag in adopting ads.txt

    Publisher adoption of ads.txt — the tool designed to clean up ad fraud — has been slow in the U.K. The Interactive Advertising Bureau Tech Lab launched ads.txt in May as a tool to help crack down on unauthorized reselling of inventory and domain spoofing. Reports have shown adoption everywhere has been slow, but the U.K. has lagged behind other countries like the U.S.

    Digiday- 11 readers -
  • PR firms start using AI for mundane tasks

    Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically dedicate staff to. Similarly, PR agencies are adopting AI as well, using it to predict media trends, turn speeches into ...

    Yuyu Chen/ Digidayin Paid Search- 19 readers -
  • How Amazon could become an entertainment powerhouse

    The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.

    Lucia Moses/ Digidayin How To's- 40 readers -
  • Openings and New Hires at Cuebiq, Hearst, Hiya

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Internal Promotion at Cuebiq Michael Della Penna was promoted to chief revenue and growth officer of Cuebiq.

    Geoff Michener/ Street Fight- 11 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview.

    Street Fight- 25 readers -
  • Influencer marketing is growing up with tighter contracts

    Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars’ rights and advertisers’ needs. Agency Digital Brand Architects updated its influencer contracts around two weeks ago to clear up gray areas like post timing and content rights, said Reesa Lake, partner ...

    Yuyu Chen/ Digiday- 14 readers -
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