Popular in the last 7 days - Page 3

  • About the Keyword

    Welcome to the Keyword — our new, central destination for the latest news updates and stories from inside Google. Google first began blogging back in 2004 — when mobile phones looked like this and before anyone had dreamed up Chrome, Android, or YouTube. Since then the company has changed a lot, and we’ve published thousands of posts across a large number of blogs.

    The Official Google Blog- 11 readers -
  • USA Today is adding 20 people to its 40-person video team

    Don’t call it a pivot. USA Today Network is bulking up its video capabilities with plans to add 20 new editors and producers to join its current 40-person team that handles video and photo production for USA Today and its network of 109 news and media properties. USA Today has also built new studio space in parent company Gannett’s midtown Manhattan headquarters as part of the video investment.

    Digiday- 6 readers -
  • How to deliver a data-driven search marketing strategy using customer intent trends

    Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on ...

    Search Engine Watch- 9 readers -
  • "I'm not selling anything"

    Of course you are. You're selling connection or forward motion. You're selling a new way of thinking, a better place to work, a chance to make a difference. Or perhaps you're selling possibility, generosity or sheer hard work. It might be that the selling you're doing costs time and effort, not money, but if you're trying to make change h ...

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 3 Ways Web Design Can Drive Customer Reviews

    Every e-commerce business should strive to collect more online reviews. After all, a recent study found that 1 in 5 online shoppers view customer reviews as the single most important factor influencing their decision to make a purchase. But how does web design influence customer reviews? In this article, we’ll look at 3 web design tip ...

    The Daily Egg- 7 readers -
  • How to Build Your Social Marketing Personas

    833468 Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom.

    Lucy Hitz/ Simply Measuredin How To's- 19 readers -
  • #AMPConf 2018 ⚡ Key Announcements and Highlights

    Accelerated Mobile Pages have evoked strong opinions from SEOs and developers since they were first introduced in 2016. Some argue that AMP is another competing standard for webpages that conflicts with the fundamental principles of the open web, while others say that AMP is necessary to bring the web in to the modern mobile-first era.

    Barry Adams/ State of Digitalin EMail- 10 readers -
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