Popular in the last 7 days - Page 4

  • ‘It lost its community of innovation’: Why agencies are skipping SXSW this year

    Every year since 2012, OMD Worldwide has taken over a popular barbecue joint in Austin, Texas, to host its annual Bootstrap Barbecue at SXSW. It would welcome about 100 clients and introduce them to up-and-coming startups they would not meet otherwise. It was an event that the agency, and its clients, looked forward to all year for potential business opportunities, but also as a time to have fun.

    Digiday- 10 readers -
  • Google Tag Manager Basics for Beginners

    Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: Client ...

    PPC Hero- 13 readers -
  • How Marketers Must Prepare for the Voice-Connected Consumer

    2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences. Between speculation of Amazon Alexa’s plans to introduce advertisements and the takeover of connected voice capabilities at CES 2018, marketers have a lot to think about when it comes to how and when they maximize the technology.

    Street Fight- 7 readers -
  • Neither Hulu nor Netflix nor Spotify, YouTube Red is having an identity crisis

    What, exactly, is YouTube Red? That’s a question creators and YouTube network executives might want to ask more than two years after YouTube launched its subscription streaming offering. During an onstage conversation at Recode’s Code Media on Feb. 12, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service — which is the first time any executive from the compa ...

    Digidayin Social- 10 readers -
  • Infographic: 14 Ways to Get Backlinks Without Begging

    Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you shouldn’t do is get involved in shady link schemes.

    Neil Patel/ KISSmetrics Marketing Blog- 9 readers -
  • The beginner’s guide to – the NEW – Google Search Console

    Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and Google Search Console before.

    Yoastin SEO Google- 7 readers -
  • 7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice)

    Look, I get it… You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic. So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect. But you should do it anyway. Because podcasting can pay major dividends for you, your blog, and your business.

    Boost Blog Traffic- 10 readers -
  • Musical.ly and NBC Olympics Put Influencers in Charge of Telling Olympic Stories

    Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.

    Relevancein Social- 18 readers -
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