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Every year since 2012, OMD Worldwide has taken over a popular barbecue joint in Austin, Texas, to host its annual Bootstrap Barbecue at SXSW. It would welcome about 100 clients and introduce them to up-and-coming startups they would not meet otherwise. It was an event that the agency, and its clients, looked forward to all year for potential business opportunities, but also as a time to have fun.
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: Client ...
After making a deal with Getty Images, Google has revamped some of their image search features and user experience. The post Goo ...
2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences. Between speculation of Amazon Alexa’s plans to introduce advertisements and the takeover of connected voice capabilities at CES 2018, marketers have a lot to think about when it comes to how and when they maximize the technology.
What, exactly, is YouTube Red? That’s a question creators and YouTube network executives might want to ask more than two years after YouTube launched its subscription streaming offering. During an onstage conversation at Recode’s Code Media on Feb. 12, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service — which is the first time any executive from the compa ...
Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million b ...
Just a month after Facebook said it’d show less news in its news feed, news publishers are already feeling the brunt, multiple data sources show. Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January, said Josh Schwartz, chief of product, engineering and data at Chartbeat.
Google adds a new tab to the local panel in the search results named "directory." The post Google Maps adds ...
Facebook’s announcement about its news-feed changes in January continues to have ripple effects across the media industry. But whether this has a lasting impact on publishers’ strategies is debatable. In the latest installment of our Confessions series, where we trade anonymity for candor, we spoke to a publishing consultant specializing in social media, who advises legacy publishers in Europe.
Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you shouldn’t do is get involved in shady link schemes.
At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 advertising executives from major companies to better understand major challenges with using data in digital advertising. Check out our earlier research on brands’ plans to move marketing efforts in-house in 2018 here. Learn more about our upcoming events here.
The deal effectively ends Getty's European antitrust complaint against Google. The post Google, Getty Image ...
Today, Google and Okta announced an expanded alliance to help large enterprises transition from legacy on-premise directory infrastructure to the cloud and foster improved productivity, secure collaboration and rapid innovation. Through this alliance, we’re expanding our relationship with Okta as a preferred identity and access management partner in the large enterprise segment.
Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and Google Search Console before.
Look, I get it… You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic. So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect. But you should do it anyway. Because podcasting can pay major dividends for you, your blog, and your business.
The former Viacom sales exec had overseen the direct sales of Snapchat’s ads, ...
Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert job title here] – most agencies have a design team to do pesky design work.
Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.