Popular in the last 7 days - Page 4

  • Messages Matter: Exploring the Evolution of Conversation

    By the Messenger Team December 3rd 2017 marks the 25th anniversary of the first SMS text message ever sent. In case you were wondering, it was a simple greeting dispatched by software engineer Neil Papworth. Cell phones were much larger, and connection times were much longer. Since that pivotal moment, technology has changed, and alongside it the art of conversation has evolved immensely.

    Facebook Newsroom- 12 readers -
  • The Best Grammar Checker for Blogs, Emails, Mobile and Social Media

    If you’ve been a reader of MarTech for a while, you know I could use quite a bit of help in the editorial department. It’s not that I don’t care about spelling and grammar, I do. The problem is more of a habitual one. For years, I’ve been writing and publishing our articles on the fly. They don’t go through multiple steps of approval – they’re researched, written and published.

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Introducing Instagram Insights (and Stories!): New from Simply Measured

    1024512 Starting today, Simply Measured customers will notice some exciting new data in their Instagram dashboard views, including the ability to analyze Instagram Story performance, impressions and reach of posts, the content your audience saves, and the videos they view. Lets walk through the data you’ll see as a Simply Measured customer (and if you’re not a Simply Measured ...

    Kevin Shively/ Simply Measured- 10 readers -
  • 4 Ways You Can Promote Content on a Tight Budget

    Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let that happen.

    Relevancein EMail Content- 29 readers -
  • 2018 Social Marketing Predictions: What the Experts Say

    1024481 2017 End of Year Social Audit Download On November 15, Simply Measured hosted our Data and Drinks event, starring a panel of social media experts from a wide variety of industries. The theme of the night was 2018 Predictions, and our experts shared incredible insights. Meet the Experts The experts led the night by reminiscing about 2017 and lessons learned.

    Simply Measured- 21 readers -
  • Why marketers are the ones who will fix the digital ad fraud problem

    Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Ad fraud causes $6 to $16 billion to exit the digital advertising ecosystem and flow into the pockets of people who manipulate the system. The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution.

    Digiday- 16 readers -
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