Popular in the last 7 days - Page 4

  • Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

    Running programmatic ad operations across multiple countries can be an operational nightmare. Spanish- and Portuguese-language media group Prisa, which owns major national newspapers like El País and spans 22 markets, thinks it’s found the answer with server-to-server integration. Programmatic advertising accounts for between 25 and 40 percent of Prisa’s advertising revenue, d ...

    Digiday- 15 readers -
  • Facebook gives, but continues to take more from publishers

    For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge. Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic to publishers, with Google surpassing the social network to become the biggest referrer.

    Lucia Moses/ Digidayin Social- 9 readers -
  • Ad tech eyes connected TV, but media buyers find limitations

    Ask any demand-side platform today what it’s focusing on, and you will hear one thing for sure: Connected TV. CTV was designed to replicate traditional 15- or 30-second TV commercials on smart TV, gaming consoles or devices like Roku, Apple TV, Google Chromecast and Amazon Fire TV. It’s not new, but it has gained popularity recently as DSPs like The Trade Desk and Tremor Video ...

    Yuyu Chen/ Digiday- 30 readers -
  • 16 Creative Ways To Use Visuals In Your Landing Pages

    Visuals are the emotional foundation of your landing pages. They have the power to make your visitors walk away feeling happy, informed, motivated or reassured. And most importantly – they have the power to boost your conversions. But how exactly can you incorporate visuals into your landing pages? Unsurprisingly, there are lots of ways to use visuals – as images, videos and even GIFs.

    Adam Connell/ Blogging Wizard- 25 readers -
  • ‘You have to take a longer approach’: Group Nine CEO Ben Lerer on monetizing video

    About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital brand Seeker. With Lerer scheduled to appear at a panel at 2017’s Advertising Week New York, we asked him about Group Nine’s long-form video aspirations and its plans to grow branded content and commerce.

    Digiday- 29 readers -
  • How to Boost Brand Conversation on Social Media

    1024512 How to Boost Content Creativity Using Social Data Download Today we hosted a webinar with Pixlee: “.” Lucy Hitz, our Head of Marketing Communications, was joined by Senior Marketing Manager Juliet Carnoy from Pixlee. Together, these senior strategists shared insight on how social marketers can increase engagement and discussion around their brand.

    Simply Measuredin Social How To's- 14 readers -
  • Applying Lean Methodology in Marketing and Communications

    Applying Lean Methodology in Marketing and Communications Principles in Process and Technology “Lean,” a concept with roots in the manufacturing industry, has become a bit of a buzzword in the business world. Start-ups, in particular, embrace this model, which seeks to maximize efficiency, minimize waste, and allow rapid changes according to customer feedback and preferences.

    Relevance- 26 readers -
  • Using Influence Marketing and Persona Mapping to Grow Your Leads

    Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”. Recognized by Nielsen BookScan as one of the top 100 business books in America at the time, and picked up by various universities to be part of their marketing/business curriculum ...

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