Popular in the last 7 days - Page 5

  • Google: Why Featured Snippets Rankings are Volatile

    Google: Why Featured Snippets Rankings are Volatile November 14, 2017 at 5:42 am PST By Jennifer Slegg Leave a Comment If you are an SEO, chances are pretty good you have managed to score a featured snippet in the Google search results. But, you probably noticed that the rankings are pretty volatile around featured snippets, and see two sites repeatedly flip-flop in and out ...

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • 4 Data-Backed Conversion Hacks that Cost You Nothing

    Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. Selling online isn’t only seasonal.

    KISSmetrics Marketing Blog- 4 readers -
  • Introducing Instagram Insights (and Stories!): New from Simply Measured

    1024512 Starting today, Simply Measured customers will notice some exciting new data in their Instagram dashboard views, including the ability to analyze Instagram Story performance, impressions and reach of posts, the content your audience saves, and the videos they view. Lets walk through the data you’ll see as a Simply Measured customer (and if you’re not a Simply Measured ...

    Kevin Shively/ Simply Measured- 10 readers -
  • 4 Ways You Can Promote Content on a Tight Budget

    Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let that happen.

    Relevancein EMail Content- 29 readers -
  • Facebook’s charm offensive for AR advertisers gains speed

    Facebook is trying to drum up early support among advertisers for its push into augmented reality. The recruitment pitch started three months ago, when a group of 30 advertisers and agencies, including Nike, StudioCanal and TSB, were given access to a closed beta program to create AR campaigns. Now, around 700 advertisers and agencies, including British retailer John Lewis and ...

    Digidayin Social- 9 readers -
  • Sounds of progress: The future of social listening

    by David Berkowitz, chief strategy officer, Sysomos Social listening has evolved tremendously over the past decade — and the next couple of years seem poised to present even more massive technological breakthroughs in the industry. In particular, marketers should keep an eye on these three areas — visual search, artificial intelligence, and blockchain.

    Digiday- 19 readers -
  • Why marketers are the ones who will fix the digital ad fraud problem

    Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Ad fraud causes $6 to $16 billion to exit the digital advertising ecosystem and flow into the pockets of people who manipulate the system. The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution.

    Digiday- 16 readers -
  • 6 Types of Call To Actions That Drive The Most Conversions

    Call to actions (CTAs) are an essential part of your overall marketing process. You have probably thought through elements such as your sales funnel and how the CTA button can work to drive conversions. However, there are some specific types of CTAs that drive more conversions than others. 1. Use First Person Using first-person phrasing could increase your conversions.

    Rise to the Top- 15 readers -
  • How AR and VR can Propel Content Marketing into a New Age

    A Monster of a Marketing Campaign On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the video here, if you dare.

    Relevancein Content How To's- 9 readers -
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