Popular in the last 7 days - Page 5

  • Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube

    We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video.

    Inside AdWordsin Social- 27 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    By Mark Schaefer I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank. Moments before I walked into the conference room, I received a text message with news I was dreading.

    {grow}- 13 readers -
  • 6 Ways to Make Money on Pinterest

    Want to turn your passion for all things Pinterest into a money maker, or even a full-time business? There are several legitimate ways to do so from the comfort of your own home – or the coffee shop, or the bleachers at a Little League game! The “right” way for you to make money on Pinterest depends on how involved you want to be.

    Tailwind Blog- 9 readers -
  • Google is making strides with Google My Business

    If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that lingering concern that potential customers will be misled, eithe ...

    Search Engine Landin SEO Google- 5 readers -
  • Digiday magazine: Big ideas poised to upend media and marketing

    At Digiday, we report on and examine the big and small ways media and marketing companies are modernizing. For this, our Big Ideas issue, we decided to dream big and identify the big ideas that could fundamentally alter media and marketing — for better or for worse. In some cases, we looked at the ideas and people tackling big problems in the digital media ecosystem.

    Lucia Moses/ Digiday- 28 readers -
  • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

    Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Si ...

    TopRank®- 16 readers -
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