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  • Instead of the easy numbers...

    What is it that you hope to accomplish? Not what you hope to measure as a result of this social media strategy/launch, but to actually change, create or build? An easy but inaccurate measurement will only distract you. It might be easy to calibrate, arbitrary and do-able, but is that the purpose of your work? I know that there's a long history of a certain metric being a st ...

    Seth Godin/ Seth Godin's Blog- 5 readers -
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