Popular in the last 8 hours

  • Quick and easy? It’s not a content marketing strategy

    Have you heard about the latest content marketing trend? In all honesty, I hope not. At conferences, in boardrooms and in marketing planning sessions around the world, the idea of a ‘quick and easy’ content marketing strategy is being floated. I would avoid it at all cost. If you think about it, by definition a strategy can’t happen in a flash. It’s a plan for the long-term.

    Sarah Mitchell/ Lush Digitalin Content- 11 readers -
  • Publishers renew focus on search optimization — and find new tricks

    Publishers are putting renewed effort into Google search, and with it, SEO tricks. Variations on the “What time does the Super Bowl start” trick of answering a question people are searching for might be passé. But other tactics are taking their place. Tactics like stuffing headlines with keywords and passing off old stories as new may have lost favor with Google.

    Lucia Moses/ Digiday- 9 readers -
  • UK pubs enlist bots to fight against filter bubbles ahead of the UK election

    British publishers are using Facebook Messenger bots as tools to arm voters against filter bubbles in the run-up to the general election on June 8. The Times has launched a Messenger bot under its political sub-brand Red Box. The bot, called “filter-bubble buster,” is primed to provide people with a balanced view of information ahead of voting.

    Digiday- 8 readers -
  • Breaking down the changing state of resort season

    As the transformation of the fashion calendar continues to unfold, the mid-season show circuit — including the current resort season — is feeling the effects. The changes include designers showing in unconventional cities and others dropping out altogether, opting instead to combine resort collections with fall presentations.

    Digiday- 7 readers -
  • ‘You still have to bust your ass’: Confessions of a post-acquisition ad tech exec

    Most ad tech firms are thirsty for an acquisition since their lack of original technology places them at risk of cratering. For the latest in our anonymous Confessions series, we talked to an ad tech executive whose firm got purchased by a larger company. The source said that getting purchased created tension among management, the acquisition paycheck trickled in slowly and peo ...

    Digiday- 7 readers -
  • GSD&M President Marianne Malina: ‘Part of moving up is moving wide’

    You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably didn’t know that the advertising veteran has held a host of other jobs, including being a waitress in Satorini and an Egyptian TV soap opera extra.

    Tanya Dua/ Digiday- 7 readers -
  • Monetize Your Blog with Media.net, the Best AdSense Alternative

    Content—check. Design—check. Tried your hand at monetization with ads—check. Earned great returns with ads—now that’s another story. Well, you’re not alone. AdSense is notorious for having way too many rules, and the amount of time it takes to get a website approved is no secret. Even when you do get approved, there’s no one you can turn to for help if you hit a roadbloc ...

    Growmap- 5 readers -
  • Digiday Research: Social commerce is still a small piece of the pie

    Earlier this month, Digiday’s sister site Glossy gathered executives from top brands and retailers in Miami for its first Glossy Summit, focused on mastering the modern retail experience. We asked top luxury marketers from Gucci, Chanel and Alexander Wang their views of top trends and opportunities in the industry.

    Digiday- 6 readers -
  • How The New York Times now has 13 million subscribers to 50 email newsletters

    The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends ou ...

    Digidayin EMail How To's- 6 readers -
  • Fearing brand safety turmoil, marketers are whitelisting influencers

    Whitelists have become of interest for brands looking to make sure their ads only appear in pre-approved places. Instead of blacklists, which can end up being a game of whack-a-mole, whitelists, while less scaleable and more expensive, can actually provide a better guarantee of not having an ad next to porn content — or worse.

    Shareen Pathak/ Digiday- 5 readers -
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