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… When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short…
… on the advertising and marketing side also are closely monitoring ad blocking developments. Ron Blevins, vice president of digital strategy at Novus Media Inc., the U.S.-based local arm of Omnicom Group, the international ad agency holding company, explained his firm’s response: “We’re taking a proactive wait-and-see approach. We’ve yet to see a negative…
Facebook’s HipHop Virtual Machine continues to help software and platforms outside of the social network drastically increase their speeds, as WP Engine, a software-as-a-service content-management platform for websites and applications built on WordPress, became the latest company to tout the virtues of HHVM.