• LBMA Podcast: LG + Volkswagon, Sensewhere + TomTom, July Systems

    … LBMA Podcast: LG + Volkswagon, Sensewhere + TomTom, July Systems July 15, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Grab app for airports, 180LA agency, LG + Volkswagen, Advia, Luxe app, Sensewhere + TomTom, Post Fruity Pebbles, Google Maps, Wal-Mart, Coach + JCDecaux. Special Guest: Rajesh Reddy – July Systems …

    Asif Khan/ Street Fight- 12 readers -
  • When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

    … Last month, Beyoncé announced the release of a new single via a series of Instagram posts. As expected, the World Wide Web lost its collective mind. One verse in particular mentioning a brand caught the Internet’s attention: “When he f—k me good I take his ass to Red Lobster“ From a brand’s perspective, this is amazing, right? Free publicity…

    AllTwitterin Social- 18 readers -
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