• LBMA Podcast: LG + Volkswagon, Sensewhere + TomTom, July Systems

    … LBMA Podcast: LG + Volkswagon, Sensewhere + TomTom, July Systems July 15, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Grab app for airports, 180LA agency, LG + Volkswagen, Advia, Luxe app, Sensewhere + TomTom, Post Fruity Pebbles, Google Maps, Wal-Mart, Coach + JCDecaux. Special Guest: Rajesh Reddy – July Systems …

    Asif Khan/ Street Fight- 12 readers -
  • When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

    … been quicker to respond and their tweets would’ve been way more aligned with what their audience expected. They stayed safe and paid the price. The overly conservative brand is being left behind while the non-stop train known as the Internet continues to move. Oh, and in case you were wondering what I would have done… Top image courtesy of Beyoncé’s Facebook page. Readers: What would you do in Red Lobster’s shoes? Jay Lledo is the social media manager at creative agency 180LA. …

    AllTwitterin Social- 21 readers -
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