20 Percent Rule

  • 5 Facebook Advertising Tips from Sandi Krakowski

    … that are unique and relevant to your products and services are a big driver in creating compelling ads. Pay attention to image quality and colors that stand out in News Feed, as well as keeping text to less than 20 percent of your image. Again, like every other aspect of your ad strategy, you’re going to want to test different approaches…

    David Cohen/ AllFacebookin Social- 12 readers -
  • Facebook Adds Grid Tool to Ads Manager to Determine If Ads Violate 20 Percent Text Rule

    … Facebook added a grid tool to its Ads Manager to help page administrators determine whether their ads violate the 20 percent rule on how much text they can contain. Readers Or Fialkov of Fialkov Digital and Itay Shechter of SpreadIt shared the screenshots above and below. The screenshot below reminds brands about the 20 percent text limit and contains a link to the grid pictured above, which helps determine whether ads are in compliance. Advertisers: Is this grid tool a helpful addition to Ads Manager? …

    David Cohen/ AllFacebookin Social- 11 readers -
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