2013 Super Bowl

Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 2012 season. The Ravens defeated the 49ers by the score of 34–31, handing the 49ers their first Super Bowl loss in franchise history. The game was played on February 3, 2013 at Mercedes-Benz Superdome in New Orleans, Louisiana. This was the tenth Super Bowl to be played in New Orleans, equaling Miami's record of ten in an individual city.
Posts about 2013 Super Bowl
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 5 readers -
  • 5 Essentials for Practicing PR in Real-Time

    … tell your editor and go. 3. Preparation Real-time PR is not a case of a one-hit wonder. Consider Oreo. Why did it succeed during the 2013 Super Bowl? The brand did insert itself into the right event at just the right time, but the insertion was no fluke. Its PR and marketing teams had been practicing and testing real-time efforts throughout the year…

    Erin Feldman/ Vocus Blog- 12 readers -