2013 Super Bowl

Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 2012 season. The Ravens defeated the 49ers by the score of 34–31, handing the 49ers their first Super Bowl loss in franchise history. The game was played on February 3, 2013 at Mercedes-Benz Superdome in New Orleans, Louisiana. This was the tenth Super Bowl to be played in New Orleans, equaling Miami's record of ten in an individual city.
Posts about 2013 Super Bowl
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 9 readers -
  • The Secrets to Oreo’s Real-Time Success Revealed

    Oreo was the belle of the 2013 Super Bowl when its “Dunk in the Dark” tweet riffed off the mid-game blackout, earning thousands of retweets and hundreds of media mentions. But how exactly have Oreo and a handful of other brands since this epic tweet made such a splash with real-time tactics? MWW’s Alissa Blate shed some light on how to effectively do real-time PR and marketi ...

    Brian Conlin/ Vocus Blog- 27 readers -
  • 5 Essentials for Practicing PR in Real-Time

    … Ogilvy could only have dreamed of a few decades ago. All of that to say – use the technology. Data is so immense that you’ll never make any sense of it without using software to filter it into something coherent and insightful. You can’t possibly track audience perception across multiple channels and platforms without a sentiment analysis tool. You…

    Erin Feldman/ Vocus Blog- 22 readers -
  • How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

    As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience.

    Jerod Morris/ Copyblogger- 15 readers -
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