2014 Holiday Season

  • Here Are Your Email Tips for the 2014 Holiday Season

    … Email is only second to search for reigning in the sales during the holiday season. Marketers are catching on, increasing email throughput by a staggering 13 percent year-over-year between 2012 and 2013. No doubt we’ll even see the numbers get hiked up again this year so you’re going to have to prepare. This infographic from Email Monks provides…

    Douglas Karr/ Marketing Technology Blogin EMail- 4 readers -
  • Are You Meeting Consumer Shopping Expectations This Year?

    … When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 2014 Holiday Marketing Guide: Lessons From the Big Wigs

    Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores in holiday preparations: they’ve g ...

    Chelsea Baldwin/ The Daily Egg- 15 readers -
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