2016 Edelman Trust Barometer

  • Who Has the Most Influence Online? (Report)

    … to trust CEOs a lot more this year, with trust increasing by 8 percent year over year; however, CEO trust remains below 50 percent. Peers are very impactful when it comes to both positive and negative influence. 59 percent of peers recommended a company to a friend or colleague within the past 12 months, and 75 percent of peer respondents said peer…

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