2016 Email Campaigns

  • August 2016 Email Campaign Ideas

    … In email marketing, there are no vacation days. Even during the dog days of summer, there are plenty of opportunities for revenue-boosting seasonal campaigns. Use these ideas to take advantage of these August 2016 seasonal events and holidays in your next email campaign. August 2016’s biggest event: the 2016 Summer Olympics This summer’s biggest…

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  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

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  • Memorial Day Campaigns Rundown

    … This article was originally posted By John Landsman, Director of Strategy and Analytics for eDataSource. It’s all over now. Holiday burgers, dogs and brats eaten, along with the fresh corn, sliced tomatoes and watermelon. And maybe even our first s’mores of the season. Along much of the eastern seaboard, it was very rainy, with a lot…

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  • ‘Tis No Longer the Season: 4 Post-Holiday Email Ideas

    … for marketing campaigns: a “most popular products this year” touches on consumers’ preference for customer reviews. Use contextual data you have on your customers to create simple (and effective) personalized “best of” emails with a list of most popular products by region—and keep interests piqued with a sneak peek of new upcoming products.This entry was posted in Email Marketing and tagged 2016 email campaigns, acquisition, post-holiday marketing, retention on Monday, December 21st, 2015 by Amy Mullen.…

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