2016 Email Campaigns

  • August 2016 Email Campaign Ideas

    … In email marketing, there are no vacation days. Even during the dog days of summer, there are plenty of opportunities for revenue-boosting seasonal campaigns. Use these ideas to take advantage of these August 2016 seasonal events and holidays in your next email campaign. August 2016’s biggest event: the 2016 Summer Olympics This summer’s biggest…

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  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

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  • Memorial Day Campaigns Rundown

    …-over-year read rate performance deteriorated. Of those 9,000 emails, 13% have a read rate exceeding 20%, versus 14% of the comparable volume in 2015. The full-line retail titans did stir a bit, but not all of them. Walmart mailed 31 Memorial Day themed campaigns; Macy’s and Amazon 11 each; Kohl’s only 2; and Target none. Of the Memorial Day…

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  • ‘Tis No Longer the Season: 4 Post-Holiday Email Ideas

    … for marketing campaigns: a “most popular products this year” touches on consumers’ preference for customer reviews. Use contextual data you have on your customers to create simple (and effective) personalized “best of” emails with a list of most popular products by region—and keep interests piqued with a sneak peek of new upcoming products.This entry was posted in Email Marketing and tagged 2016 email campaigns, acquisition, post-holiday marketing, retention on Monday, December 21st, 2015 by Amy Mullen.…

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