2016 Email Campaigns

  • August 2016 Email Campaign Ideas

    … In email marketing, there are no vacation days. Even during the dog days of summer, there are plenty of opportunities for revenue-boosting seasonal campaigns. Use these ideas to take advantage of these August 2016 seasonal events and holidays in your next email campaign. August 2016’s biggest event: the 2016 Summer Olympics This summer’s biggest…

    Movable Ink Blogin EMail- 8 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … on a hand-held at poolside as it would have been if viewed on a desktop at the office. Having said that, you also need to ensure your wonderfully optimized email gets opened, which brings us to our next tip… Make your subject line count Your emails are always competing with other email, other forms of media, and work-related tasks for the recipient’s…

    Movable Ink Blog- 8 readers -
  • Memorial Day Campaigns Rundown

    …-over-year read rate performance deteriorated. Of those 9,000 emails, 13% have a read rate exceeding 20%, versus 14% of the comparable volume in 2015. The full-line retail titans did stir a bit, but not all of them. Walmart mailed 31 Memorial Day themed campaigns; Macy’s and Amazon 11 each; Kohl’s only 2; and Target none. Of the Memorial Day…

    Movable Ink Blog- 6 readers -
  • ‘Tis No Longer the Season: 4 Post-Holiday Email Ideas

    … The glitzy celebrations of the winter holidays are nearing an end—and everyone is spent, in all senses of the word. So how can you use email to engage your customers in the post-holiday season? There are several strategies that will keep your marketing momentum alive and well after the eggnog has runneth dry. But don’t forget, post-holiday…

    Movable Ink Blogin EMail- 11 readers -
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