2016 Mobile Monetization Report

  • Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    …, Christopher S. Dean, CEO of Swrve, commented: While the mobile games industry continues to evolve, there’s no doubt it remains dominated by big spenders. As a result, it remains as important as ever to ensure games companies market effectively to the existing player base, both to optimize the experience for VIP players, but also to maximize the total number making purchases. Swrve’s complete report is available here. Readers: How often do you spend money in free-to-play games? …

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