2016 Native Advertising Trends

  • 2016 Native Advertising Trends for Publishers

    … and media companies. Native Advertising Labeling 5. How do you label native advertising? According to a Contently study, 52% of content consumers didn’t recognize that an article labeled with “Sponsored Content” was paid for by an advertiser and that a brand had influence over the content. While the plurality of readers claim negative feelings…

    Chad Pollitt/ Relevance- 19 readers -