2016 State Of Social Marketing

  • Snapchat and Tumblr: Platforms for Innovation in Social Media Marketing (Report)

    … as a core component of the social strategy for brands … Its most recent evolution came in March with what the network deemed “Chat 2.0,” including features like auto-advancing stories, instant video and audio chatting and sticker enhancements. Snapchat recently crested 150 million daily active users, and it has a 100 percent mobile audience. Despite being…

    AllFacebookin Social- 16 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on. Some businesses are becoming more sophisticated…

    AllTwitterin Social Facebook Twitter YouTube- 11 readers -
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