2016 State Of Social Marketing

  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … resources, according to the survey results, probably because businesses still struggle to understand and quantify the value of social media activities. 56 percent of marketers still rely on engagement metrics for indications of success, while only 20.7 percent focused on conversions, which are the better gauge of return on investment. 61 percent…

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