2016 Summer Olympic Games

  • Success Stories From Twitter’s Front Lines

    … and Twitter users interested in tech delivered great efficiencies. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product…

    AllTwitterin Twitter- 18 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 11 readers -
  • Instagram’s Best of 2016

    … (Nov. 8) 2016 Summer Olympic Games (celebratory posts about big wins by Michael Phelps, Simone Biles and Usain Bolt) (Aug. 14) Father’s Day (June 19) Paris Fashion Week (Oct. 1) Mother’s Day (May 8) New Year’s Day (Jan. 1) Easter Sunday (March 27) The most-followed celebrities (as of Nov. 30) were: Selena Gomez, 103 million Taylor Swift, 93.9 million…

    David Cohen/ AllTwitter- 15 readers -
  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 13 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … and Jesse Lingard introducing the club’s new away kit. Peyton Manning announces his retirement from the NFL. Posted by Denver Broncos on Monday, March 7, 2016 Live games: Wayne Rooney’s Testimonial Match between the English Premier League’s Manchester United and Everton; USA Basketball exhibition games in the run-up to Rio 2016; and high-school…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … will also feature daily 360-degree videos from Rio. The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares…

    David Cohen/ AllFacebookin Facebook- 20 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 13 readers -
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