2016 Summer Olympic Games

  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 21 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 12 readers -
  • Instagram’s Best of 2016

    … LeBron James, more than 11 million Paul Pogba, more than 10 million Zlatan Ibrahimovic, more than 10 million Luis Suarez, more than 8 million Stephen Curry, more than 8 million The year’s top hashtags for sports leagues, teams and events were: #rio2016 #euro2016 #nba #wwe #realmadrid #ufc #olympics #halamadrid #nfl #mlb The 2016 sports events…

    David Cohen/ AllTwitter- 17 readers -
  • Nurturing Your Audience in a Social World

    … to hear more can easily opt in. You can also pin tweets to the top of your Twitter page with the option to share an email address, or use Twitter’s lead generation cards. Blogging platform Medium lets authors share links back to a signup page in the author’s description page. Consider the lifetime value of each user. If you are just focused…

    AllTwitterin Social Facebook Twitter- 15 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … and multiple gold-medal winner Michael Phelps confirmed his retirement from the sport during the 2016 Summer Olympic Games; fellow Olympian and multiple gold-medal winner in track and field Usain Bolt from Facebook’s New York office; and ESPN commentator Stephen A. Smith discussing the news that NBA superstar Kevin Durant had signed with the Golden State…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … will also feature daily 360-degree videos from Rio. The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares…

    David Cohen/ AllFacebookin Facebook- 22 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 16 readers -
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