2016 Summer Olympic Games

  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 37 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 30 readers -
  • Instagram’s Best of 2016

    … (Nov. 8) 2016 Summer Olympic Games (celebratory posts about big wins by Michael Phelps, Simone Biles and Usain Bolt) (Aug. 14) Father’s Day (June 19) Paris Fashion Week (Oct. 1) Mother’s Day (May 8) New Year’s Day (Jan. 1) Easter Sunday (March 27) The most-followed celebrities (as of Nov. 30) were: Selena Gomez, 103 million Taylor Swift, 93.9 million…

    David Cohen/ AllTwitter- 29 readers -
  • Nurturing Your Audience in a Social World

    …, social is often a vacuum. Even if a person does like your brand on Facebook, chances are that they won’t actually see your content, since the social giant manipulates algorithms and doesn’t show all content to everyone even if someone likes your page. Facebook’s reach is in decline, with only about a 2 percent chance that your content will be seen…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … Warriors. Live at FB NY! Hit me with your best questions PUMA Posted by Usain Bolt on Thursday, September 22, 2016 Live shows: Sunday Fantasy Live from Bleacher Report; Real Madrid’s Champions League Final preview; and Warriors Live from the NBA’s Warriors. Warrior Live, Presented by Zoom Warriors Live, Presented by Zoom Video Communications! Tune…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … will also feature daily 360-degree videos from Rio. The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares…

    David Cohen/ AllFacebookin Facebook- 31 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 25 readers -
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