2016 Trends

  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … Marketing Strategies to Increase Open Rates The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations. Read all seven tips…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing Trends in 2016

    … if a retailer provides them with targeted, personalized offers (Infosys). Consumers also like an engaging social experience. According to PwC’s Annual Global Total Retail Consumer Survey, when consumers were asked if social media interactions with retail brands led them to buy more, 62% said either, “Yes in most cases” (19%) or “Yes in some cases…

    Movable Ink Blogin EMail- 14 readers -
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