2016 Us Presidential Election

  • How organic search might influence the 2016 US election

    … Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment…

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  • Presidential candidates, here’s how to win (at search marketing)

    …. Step 2: Focus on the searcher’s intent Starting the ad with, ‘Find your voting location’, prioritizes the true intent of the search, leaving the ‘Hillary’ branding for the tail end. Step 3: Provide an experience that is simple to use (and mobile friendly!) Upon clicking the ad, you immediately get a handy piece of information: the date of your…

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