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The way we interact with media content is constantly evolving. Way back in 1968, introduction of the mouse was critical to personal computer adoption, making computers accessible to non-technical users. Fast-forward to 2000, the introduction of mobile phones with a touchscreen (i.e., smartphones) put the wheels in motion for the mobile revolution.
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right mindset, Boost Media shares considerations for planning your 2017 creative resources.
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers with KPI ...
… In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting from your podcast advertising…