2017 B2b Content Marketing Research

  • Blogging Renaissance: Why You Must Blog Now

    … visitors nor search-friendly. SEO expert Bruce Clay refers to this as creating silos for your blog. The objective is to align your key topics to link them internally and make them findable on your navigation. This improves findability. Bruce Clay Mixed Categories Siloed content as with a blog -Bruce Clay To ensure new visitors get the full meal…

    Heidi Cohen/ Heidi Cohenin Blogging- 19 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -