2017 B2b Content Marketing Research

  • Blogging Renaissance: Why You Must Blog Now

    …-support. They’re a catchall for the content equivalent of table scraps Even small businesses pulled back on blogging. But in 2016, the Inc 500 increased their blogging efforts according to University of Mass/Dartmouth research. Blogging Renaissance Blogging pioneers, Copyblogger’s Brian Clark and Problogger’s Darren Rowse, are leading the blogging…

    Heidi Cohen/ Heidi Cohenin Blogging- 27 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … results. By planning for atomized content and repromotion, content marketers should extend the useful life of their content across a variety of formats and platforms. In the process, they should improve their ability to track results to their primary goals more effectively. BTW, I’m speaking at MarketingProfs B2B Conference next week…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -