2017 B2b Content Marketing Research

  • Blogging Renaissance: Why You Must Blog Now

    … advertising. More important for marketers, social media is no longer a set of human conversations. Content Marketing Institute/MarketingProfs research shows that B2B marketers use social media to promote content, not engage customers. [Here’s in-depth analysis of the Content Marketing Institute/MarketingProfs research.] Facebook’s reduced…

    Heidi Cohen/ Heidi Cohenin Blogging- 23 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -