2017 B2b Content Marketing Research

  • Blogging Renaissance: Why You Must Blog Now

    …, social media is maturing and consolidating. Facebook and other platforms are no longer a “free lunch”. Facebook is a small business requirement according to Buffer’s 2016 social media research. [Here’s more in-depth analysis of the Buffer Social Media research.] Translation: Businesses must maintain an active Facebook presence and invest in Facebook…

    Heidi Cohen/ Heidi Cohenin Blogging- 29 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … what a successful content marketing looks like. Be committed to content marketing success. Have a documented content strategy Measure content marketing ROI. Allocate largest proportion of marketing budget to content. 2017 B2B Content Marketing Research: 3 Key points As content marketing matures as a business process, your business must commit…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -