21st Century Branding

  • Digital Marketing: What is a 21st century brand?

    … while helping to shape the community’s perception of what the Lego Brand means. In this case, that means inclusiveness. When thinking about branding in the 21st century, ask yourself these questions: How has your brand changed in response to social media? Has it supported the development of an online community that helps define how it’s perceived? Do…

    Daniel Beulah/ MarketingSherpa Blogin Social -
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