• The Missing Piece of Chat Bot Technology: Consumer Intent

      Facebook recently announced that businesses will be able to send consumers promotional messages through Facebook Messenger. More recently, we’ve seen announcements from Apple and Google announcing new investments in chat platforms such as iMessage and Allo. Why all of the buzz? Because chat technology–and chat bots in particular–present major opportunities for companies to upsell shoppers.

      AllFacebookin Google Facebook Retargeting- 9 readers -
  • Chat Bots Have Marketers Talking, and It’s Not Why You Think

    … great value from the chat bot trend and help solidify the technology as a key part of the customer-service experience, but only if they get it right the first time. In the world of customer service, second chances are no guarantee. Scott Horn is the chief marketing officer at customer acquisition and engagement provider [24]7. Image courtesy of Shutterstock. …

    AllTwitter- 10 readers -
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