24-Hour News Cycle

The 24 hour news cycle (or 24/7 news cycle) refers to 24-hour investigation and reporting of news, concomitant with fast-paced lifestyle of modern societies. The vast amount of news resources available in modern society have increased competition for audience and advertiser attention, prompting media providers to deliver the latest news in the most compelling manner in order to remain ahead of competitors. Television, radio, print, online, and now apps for news all have different broadcasters who want to remain relevant to their audiences and deliver news first.
Posts about 24-Hour News Cycle
  • Work Smarter, Not Harder: Creating a Strategic Content Plan

    … and the 24-hour news cycle). But the model fails marketers for two reasons: It doesn’t allow for balance with the other responsibilities marketing teams have—whether account management, servicing other departments such as sales, data management and analysis, or outbound marketing programs. It focuses on what is newest, not on what is most…

    Taylor Radey/ Relevancein Social SEO Content- 18 readers -
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