• The Cost of Measuring Deliverability Versus Inbox Rates

    … quality, content quality, or infrastructure issues. 250ok are sponsors of the Marketing Technology blog and we utilize their platform to monitor and improve our own inbox placement. 250ok likes to call this the true deliverability rate. Monitoring this placement can mean thousands of dollars in increased open, click and conversion rates to email marketers. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • How to Choose an Email Service Provider

    … This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 7 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • Advanced Reputation Monitoring for Email Marketers

    … We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox. While other…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
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