250ok

    • How Purging Our Subscriber List Increased our CTR 183.5%

      We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your email because it was ...

      Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
  • The Cost of Measuring Deliverability Versus Inbox Rates

    …. That’s why companies enlist the services of platforms like 250ok. 250ok provides senders with seed lists that are monitored to see whether or not the campaign makes it into the inbox or the spam folder. This provides the marketer with all the necessary reporting they need to troubleshoot and correct deliverability issues – whether it’s list…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • How to Choose an Email Service Provider

    … or not you’re using an ESP doesn’t provide you any better chance of reaching the inbox if you know what you’re doing. We use 250ok to monitor our inbox placement and reputation. There are discreet characteristics that Email Service Providers offer that you may not wish to redevelop internal, though. You’ll have to evaluate the cost of development…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 12 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …… all the bad email addresses will bounce and be removed, so your inbox deliverability percentage should get to the numbers they sold you on. The problem is that number or percentage is only what was delivered… not delivered to the inbox. That’s why we use 250ok – to monitor our inbox deliverability reputation as well as our sender’s reputation…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
  • Advanced Reputation Monitoring for Email Marketers

    … We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox. While other…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • How to Justify Responsive Email Design and Where to Get Help!

    … communications. Steve Painter, Instiller Instiller is an Email Service Provider specifically built for agencies that offers a complete email solution to design, send and report on email sent for their clients (they also include some deliverability tools and reputation monitoring). Instiller has put together this complete infographic that should help any marketing department or agency justify the investment in converting to a responsive email template, Responsive email design is no longer optional! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 16 readers -
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