250ok

  • The Cost of Measuring Deliverability Versus Inbox Rates

    … quality, content quality, or infrastructure issues. 250ok are sponsors of the Marketing Technology blog and we utilize their platform to monitor and improve our own inbox placement. 250ok likes to call this the true deliverability rate. Monitoring this placement can mean thousands of dollars in increased open, click and conversion rates to email marketers. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • How to Choose an Email Service Provider

    … and send emails properly. Subscriber Management – content preferences, subscription forms, and unsubscribe centers are key to acquiring and personalizing email for subscribers. API – Do you want to manage subscribers, lists, contnet, and campaigns outside the ESP? A robust API is critical. Third Party Integrations – Perhaps you want off…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 10 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …… all the bad email addresses will bounce and be removed, so your inbox deliverability percentage should get to the numbers they sold you on. The problem is that number or percentage is only what was delivered… not delivered to the inbox. That’s why we use 250ok – to monitor our inbox deliverability reputation as well as our sender’s reputation…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Advanced Reputation Monitoring for Email Marketers

    … We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox. While other…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
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