250ok

  • The Cost of Measuring Deliverability Versus Inbox Rates

    …. That’s why companies enlist the services of platforms like 250ok. 250ok provides senders with seed lists that are monitored to see whether or not the campaign makes it into the inbox or the spam folder. This provides the marketer with all the necessary reporting they need to troubleshoot and correct deliverability issues – whether it’s list…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • How to Choose an Email Service Provider

    … developed CircuPress. What Changed with Email Service Providers? The biggest change with ESPs has been in deliverability. It’s actually not the ESPs that changed, it’s the ISPs. Email deliverability professionals at major ESPs used to have direct contact with Internet Service Providers to troubleshoot and ensure good deliverability. Over time, though…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 9 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …… all the bad email addresses will bounce and be removed, so your inbox deliverability percentage should get to the numbers they sold you on. The problem is that number or percentage is only what was delivered… not delivered to the inbox. That’s why we use 250ok – to monitor our inbox deliverability reputation as well as our sender’s reputation…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Advanced Reputation Monitoring for Email Marketers

    We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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