• 5 Tips to Improve Your Holiday Email Experience in 2017

    … Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000 internet retailers’ (IR1000) emails that included “Black Friday” or “Cyber Monday” in the subject line. They’ve concluded that you can improve your overall email delivery, email open, and email purchase rates…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Email Deliverability: An Interview with 250ok Founder Greg Kraios

    250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation. Unfortunately, many marketers still don’t realize when they have an email problem. Email service providers tout and report deliverability as the delivery of an email message to the receiving ...

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • The Cost of Measuring Deliverability Versus Inbox Rates

    … quality, content quality, or infrastructure issues. 250ok are sponsors of the Marketing Technology blog and we utilize their platform to monitor and improve our own inbox placement. 250ok likes to call this the true deliverability rate. Monitoring this placement can mean thousands of dollars in increased open, click and conversion rates to email marketers. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
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