250ok

  • The Cost of Measuring Deliverability Versus Inbox Rates

    … providers tout their deliverability scores as if they’re something to be proud of. Unfortunately for their customers, though, the reputation of the sender, combined with the quality of the recipient addresses at each domain, combined with the email content may produce terrible inbox placement for marketers. This isn’t something they report, though…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • How to Choose an Email Service Provider

    … This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 11 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …… all the bad email addresses will bounce and be removed, so your inbox deliverability percentage should get to the numbers they sold you on. The problem is that number or percentage is only what was delivered… not delivered to the inbox. That’s why we use 250ok – to monitor our inbox deliverability reputation as well as our sender’s reputation…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Advanced Reputation Monitoring for Email Marketers

    We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
Get the top posts daily into your mailbox!