250ok

  • The Cost of Measuring Deliverability Versus Inbox Rates

    …. That’s why companies enlist the services of platforms like 250ok. 250ok provides senders with seed lists that are monitored to see whether or not the campaign makes it into the inbox or the spam folder. This provides the marketer with all the necessary reporting they need to troubleshoot and correct deliverability issues – whether it’s list…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • How to Choose an Email Service Provider

    … or not you’re using an ESP doesn’t provide you any better chance of reaching the inbox if you know what you’re doing. We use 250ok to monitor our inbox placement and reputation. There are discreet characteristics that Email Service Providers offer that you may not wish to redevelop internal, though. You’ll have to evaluate the cost of development…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 13 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … for months and then – poof – the emails bounce. Or worse, they’re routed to some other employee who reports it as SPAM. We can literally go weeks without any reports of SPAM and very minor unsubscribe rates… and then inexplicably see the percentage of emails that make the inbox jump up or down. Same subject lines, same delivery time, same IP servers…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • Advanced Reputation Monitoring for Email Marketers

    … We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox. While other…

    Douglas Karr/ Marketing Technology Blogin EMail- 13 readers -
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