• 140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’

    … our many methods and inventions around using social data to build interest-based personas for ad and content targeting. We’ve been first out of the gate and will explore every path to generating revenue from our work. Jumptap Founder and 140 Proof advisor Jorey Ramer added: 140 Proof was extremely early to demonstrate the power of social data to identify audiences based on their personas and match them with relevant ads. This is the Hope Diamond of social advertising patents. …

    David Cohen/ AllFacebook- 5 readers -
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