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  • How to Find Brand-Boosting YouTube, Instagram Influencers

    … Mota probably isn’t the right fit for you. British model David Gandy, however, might be. Consistent engagement: Some marketers assume that reach is the most important metric for their influencers. The more people who see the post, the better, right? While television personality Kelly Ripa has 60 percent greater reach than video influencer Grace…

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