3q Accelerate

    • Add Value with Quora’s New Ad Platform

      In case you’re not familiar with Quora, it’s the world’s largest question-and-answer platform, where users ask questions and subject-matter experts and others provide thoughtful answers­. Think of a forum, ...

      3Q Digital- 14 readers -
    • Jump on Google’s new Promotion Extensions

      Promotion Extensions is a new AdWords feature that allows advertisers to display a promotional offer with descriptive copy, highlighting specific sales and promotions underneath their ad copy with other enabled extensio ...

      3Q Digital- 10 readers -
    • Facebook Messenger Ad Types – a Breakdown

      Facebook Messenger ads are changing the way businesses communicate with their customers and prospects. The three main types of Messenger Ads include: Facebook Messenger ads as a destination Facebo ...

      3Q Digital- 8 readers -
  • Consequences of Poor Negative Keyword Management

    … If you’re running an SEM account, you probably know already that negative keywords—keywords for which you won’t allow Google to show your ads—are a pretty handy tool you should be using. However, it’s easy to get caught up in managing the keywords you are bidding on, and sometimes negative keywords can fall to the wayside […] The post Consequences of Poor Negative Keyword Management appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • Your 2-Part Guide to 1st-Place Placement Performance on Facebook

    … A Facebook ad set houses your audience targeting, budget, bids, and placements. Although each element plays an integral role in optimizing towards your campaign goal, integrating placement strategy into your campaigns can significantly improve efficiency. In a sense, a placement should be thought of as its own channel. Each has its own purpose and advantages/disadvantages […] The post Your 2-Part Guide to 1st-Place Placement Performance on Facebook appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • Find Your Favorite Features on the New AdWords Interface

    … The AdWords interface has great new data visualization and easy interactive ways to make bid adjustments, but for those who have been using the previous interface for years it can be quite difficult to find certain features that were more prevalent before. Specifically, we will be hunting down the auction insights report, search terms, ad […] The post Find Your Favorite Features on the New AdWords Interface appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 16 readers -
  • How to Effectively Leverage Lead Ads for a New Product or Brand Launch

    … As with any startup or new brand launch, there will always be debate regarding how much budget to allocate towards Brand Awareness vs. other pre-launch initiatives, but most will agree that at least some pre-launch marketing is essential for success. So what’s the most effective way to drum up attention, garner brand recognition, and build […] The post How to Effectively Leverage Lead Ads for a New Product or Brand Launch appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Don’t forget EQ – a Guide to the Unsung Hero of Client Services

    … The name “3Q Digital” represents the tenets of client service – EQ (emotional quotient), IQ (intelligence quotient), and XQ (execution quotient). They’re all fundamental to great client service, yet the first one often gets short shrift in the industry’s thought leadership. Even on our blog, it’s a lot easier to find a post about bidding […] The post Don’t forget EQ – a Guide to the Unsung Hero of Client Services appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • 5 Tips for Successful Limited-Time Offers in AdWords

    … Seasonal promotions, close-out sales, deep discounts – any limited-time offer you’re trying to get in front of your customers can benefit from a few features and best practices from AdWords. Let’s dive into my five favorites: Price Extensions Price extensions are a great way to showcase any custom business offers you may be advertising. This […] The post 5 Tips for Successful Limited-Time Offers in AdWords appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 24 readers -
  • The six-step guide to optimize your Facebook conversion tracking

    … Without proper Facebook conversion tracking, you’re not taking full advantage of all the tools that are currently available to help set your advertising up for success. To ensure you’re aware of the latest offerings, we’ve compiled a list of tips and techniques for optimal conversion measurement. Perform a Pixel Health Checkup Chances are good that […] The post The six-step guide to optimize your Facebook conversion tracking appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • Dynamic Search Ads: How to make them work for lead gen

    … By now, you have probably read about the benefits of dynamic search ads running alongside a comprehensive keyword-based approach. Dynamic search ads can play a powerful role in an account with thousands of products and content-rich sites. In this scenario, a well-structured DSA build can help fill keyword gaps for constantly changing product inventories and […] The post Dynamic Search Ads: How to make them work for lead gen appeared first on 3Q Digital. …

    3Q Digitalin How To's- 13 readers -
  • How-to: quickly clean up duplicate keywords

    … In the industry of search, it is no secret that duplicate keywords can create a slew of problems for any account. However, when expanding broad match modified (BMM) keyword coverage, or combatting the new exact match, it’s easy to accidentally add duplicate keywords to your account. In this blog, we will discuss how to streamline […] The post How-to: quickly clean up duplicate keywords appeared first on 3Q Digital. …

    3Q Digitalin How To's- 21 readers -
  • Creative for Instagram – 3 Tips for Startups and SMBs

    … Instagram is a visual platform – while copy plays a role, the focus is the aesthetic. This is a great opportunity to reach your audience in a way that resonates at gut-level with a fantastic picture. Imagery can communicate instantly and powerfully…when it’s done right. Ads that work well on Instagram are generally eye-catching: they’re […] The post Creative for Instagram – 3 Tips for Startups and SMBs appeared first on 3Q Digital. …

    3Q Digitalin Social- 12 readers -
  • Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns

    … Checking the performance of your Facebook campaigns and making the necessary adjustments on a daily basis can be a tedious and time-consuming task, especially if you’re responsible for many accounts, budgets, and campaigns. Maintaining campaigns is a continuous process of optimizing and tweaking. Increasing a bid, pausing an ad set, decreasing a budget – these […] The post Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • How Start-Ups Can Leverage Email Marketing and Facebook Remarketing

    … When startups are building their brands and not many people know their names, they need to think of ways outside of the box to get in front of a consumer’s eyes. Putting your business name in front of consumers whose behavior indicates the type of consumer you are trying to capture can only accelerate the […] The post How Start-Ups Can Leverage…

    3Q Digitalin Social EMail How To's- 14 readers -
  • How manufacturers and retailers can take advantage of Affiliate Location Extensions

    … What are Affiliate Location Extensions (ALE), and how do they differ from typical Location Extensions? ALEs are an AdWords feature that allows retailers and manufacturers to drive customers to specific authorized resellers and partners (full list below) without having to compete in their marketing space. This extension is available on both mobile and desktop, with […] The post How manufacturers and retailers can take advantage of Affiliate Location Extensions appeared first on 3Q Digital. …

    3Q Digitalin Affiliate How To's- 12 readers -
  • Top 3 SEM Problems that Your Ad Groups Can Solve

    … When account performance is lagging, it can be overwhelming to identify which levers can right the ship. For fast and efficient changes in performance, the first place you need to check is your ad groups. Below are the top three problems in your SEM performance that can be fixed by reorganizing your account’s ad groups. […] The post Top 3 SEM Problems that Your Ad Groups Can Solve appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 13 readers -