3q Accelerate

  • Refine Your Facebook Remarketing with Tiers & Time On Site

    … We can all agree that remarketing is a no-brainer to move potential customers down the funnel and turn them into a buyer or a lead. The real question is, are you doing enough to get the most out of your remarketing on Facebook? In this post, we’ll define a tiered approach which should help you […] The post Refine Your Facebook Remarketing with Tiers & Time On Site appeared first on 3Q Digital. …

    3Q Digitalin Social- 9 readers -
  • How-to: quickly clean up duplicate keywords

    … In the industry of search, it is no secret that duplicate keywords can create a slew of problems for any account. However, when expanding broad match modified (BMM) keyword coverage, or combatting the new exact match, it’s easy to accidentally add duplicate keywords to your account. In this blog, we will discuss how to streamline […] The post How-to: quickly clean up duplicate keywords appeared first on 3Q Digital. …

    3Q Digitalin How To's- 21 readers -
  • Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns

    … Checking the performance of your Facebook campaigns and making the necessary adjustments on a daily basis can be a tedious and time-consuming task, especially if you’re responsible for many accounts, budgets, and campaigns. Maintaining campaigns is a continuous process of optimizing and tweaking. Increasing a bid, pausing an ad set, decreasing a budget – these […] The post Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • How Start-Ups Can Leverage Email Marketing and Facebook Remarketing

    … When startups are building their brands and not many people know their names, they need to think of ways outside of the box to get in front of a consumer’s eyes. Putting your business name in front of consumers whose behavior indicates the type of consumer you are trying to capture can only accelerate the […] The post How Start-Ups Can Leverage…

    3Q Digitalin Social EMail How To's- 14 readers -
  • How manufacturers and retailers can take advantage of Affiliate Location Extensions

    … What are Affiliate Location Extensions (ALE), and how do they differ from typical Location Extensions? ALEs are an AdWords feature that allows retailers and manufacturers to drive customers to specific authorized resellers and partners (full list below) without having to compete in their marketing space. This extension is available on both mobile and desktop, with […] The post How manufacturers and retailers can take advantage of Affiliate Location Extensions appeared first on 3Q Digital. …

    3Q Digitalin Affiliate How To's- 12 readers -
  • Top 3 SEM Problems that Your Ad Groups Can Solve

    … When account performance is lagging, it can be overwhelming to identify which levers can right the ship. For fast and efficient changes in performance, the first place you need to check is your ad groups. Below are the top three problems in your SEM performance that can be fixed by reorganizing your account’s ad groups. […] The post Top 3 SEM Problems that Your Ad Groups Can Solve appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 13 readers -
  • Take a Small AdWords Budget a Long Way, Part 1: Location Targeting

    … There are tons of business that don’t have option to spend thousands of dollars of budget each month in digital advertising. Companies with large budgets often take the approach of throwing spaghetti at the wall and hope something sticks and performs. But for a local business – or any SMB, for that matter – the […] The post Take a Small AdWords Budget a Long Way, Part 1: Location Targeting appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 18 readers -
  • Guide to Google’s New Click-to-Text Extensions

    … Google’s new click-to-text extensions will enable users to connect with advertisers over SMS text messages. This new extension was tested throughout 2016, and we’ve got some a quick guide and some takeaways for those new to the feature. How it works Clicking on the text on icon in mobile search will launch an application on […] The post Guide to Google’s New Click-to-Text Extensions appeared first on 3Q Digital. …

    3Q Digital- 6 readers -
  • A Guide to Google’s Responsive Ads for Display

    … Responsive Ads for Display are a relatively new ad unit from Google; they are to Display Text Ads as Expanded Ads are to Text Ads. They have definite pros (flexibility) and cons (sub-optimal performance visibility), but overall they’re well worth testing. In this post, we’ll give a quick definition of Responsive Ads and dish up […] The post A Guide to Google’s Responsive Ads for Display appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Layering Up for Fall: Layered Targeting in the GDN

    … The sweaters and hoodies and boots have been broken out: we’re knee-deep in fall. But if that’s the only layering you’re doing this season, your paid media could be missing out. Google, Facebook, Bing, and more have an extremely wide variety of advanced targeting tools available, whether you’re building an ideal audience from scratch or […] The post Layering Up for Fall: Layered Targeting in the GDN appeared first on 3Q Digital. …

    3Q Digital- 5 readers -
  • 5 Ad Copy Tips to Help SMBs Compete for Clicks

    … In my previous post, I wrote about how advertisers can compete on high-cost, high-competition keywords with smart targeting, testing, and use of match types. Now I’d really like to drill down: how to work with your ad copy to make sure users click on your ads – even when they’re up against well known, big-name […] The post 5 Ad Copy Tips to Help SMBs Compete for Clicks appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • Holiday eCommerce Preparation: Two-Minute Troubleshooting Tips

    … In the retail ad space, just the phrase “Q4” has an ominous ring to it. This is likely because we start picturing the deluge of holiday shoppers, the challenge of anticipating buying patterns each year, and ultimately, all the things that could go wrong. So, here’s your quick and dirty checklist for the holidays without […] The post Holiday eCommerce Preparation: Two-Minute Troubleshooting Tips appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Expanded Text Ads on Display – 3 Takeaways from A/B Testing

    … In the past few months, we’ve all read about initial results of Expanded Text Ads in AdWords search campaigns, but little has been shared around ETAs in display campaigns. So we decided to A/B test standard text ads versus expanded text ads in display and share what we learned from 2.4M impressions and nearly 7.7K […] The post Expanded Text Ads on Display – 3 Takeaways from A/B Testing appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • Account-Based Marketing: a Guide to Digital Advertising Options

    … Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based marketing) options and how you can execute. Starting with social outlets, you can upload your list to Facebook, Twitter, and (somewhat…

    3Q Digital- 11 readers -
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