3q Accelerate

  • What fidget spinners can teach us about how fads disrupt digital marketing

    … As many of you may know now, a fidget spinner is a toy that experienced a craze of popularity this year around early April. I assume many of you found out about this quirky toy in a variety of ways. Here is how I found out: In March of 2017, I launched a search campaign […] The post What fidget spinners can teach us about how fads disrupt digital…

    3Q Digitalin How To's- 15 readers -
  • As the holidays approach, remember to use the AdWords Time Range remarketing feature

    … Using the Time Range feature for AdWords remarketing lists allows you to create highly targeted remarketing lists over specific date ranges. This is particularly useful for holidays and other high-traffic periods on your site. This feature allows you to create custom audiences of users who interacted at some level with your site during defined date […] The post As the holidays approach, remember to use the AdWords Time Range remarketing feature appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 14 readers -
  • How to Maintain Data Quality to Succeed at Google Shopping

    … There’s no debating that if you’re in the business of e-commerce and you want a list of new ways to increase product sales, participating in Google Shopping should be at the top of your options. It can be extremely profitable and an efficient channel, if done correctly. However, it can also be a very costly […] The post How to Maintain Data Quality to Succeed at Google Shopping appeared first on 3Q Digital. …

    3Q Digitalin How To's- 13 readers -
  • Facebook’s Boost Post Feature – an Updated Guide

    … As Facebook has added more and more functionality to their ads interface, there is one old tool that advertisers should still be taking advantage of. Boosting organic page posts got a bad rap (and deservedly so) when they were introduced years ago, but they’ve become a genuinely effective way to not only increase social engagement […] The post Facebook’s Boost Post Feature – an Updated Guide appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • Jump on Google’s new Promotion Extensions

    … Promotion Extensions is a new AdWords feature that allows advertisers to display a promotional offer with descriptive copy, highlighting specific sales and promotions underneath their ad copy with other enabled extensions. Advertisers can quickly and distinctly promote sales information and other promotional offers, without having to update every single piece of ad creative: This feature, […] The post Jump on Google’s new Promotion Extensions appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Facebook Messenger Ad Types – a Breakdown

    … Facebook Messenger ads are changing the way businesses communicate with their customers and prospects. The three main types of Messenger Ads include: Facebook Messenger ads as a destination Facebook Messenger ads home placement Facebook Messenger ads as a sponsored message In this post, we’ll break down each option and how to use it to engage […] The post Facebook Messenger Ad Types – a Breakdown appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • Add Value with Quora’s New Ad Platform

    … In case you’re not familiar with Quora, it’s the world’s largest question-and-answer platform, where users ask questions and subject-matter experts and others provide thoughtful answers­. Think of a forum, but with a nicer user interface and search capabilities. The range of topics is endless, but the platform serves to compartmentalize the interests of its users. […] The post Add Value with Quora’s New Ad Platform appeared first on 3Q Digital. …

    3Q Digital- 16 readers -
  • Consequences of Poor Negative Keyword Management

    … If you’re running an SEM account, you probably know already that negative keywords—keywords for which you won’t allow Google to show your ads—are a pretty handy tool you should be using. However, it’s easy to get caught up in managing the keywords you are bidding on, and sometimes negative keywords can fall to the wayside […] The post Consequences of Poor Negative Keyword Management appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • Your 2-Part Guide to 1st-Place Placement Performance on Facebook

    … A Facebook ad set houses your audience targeting, budget, bids, and placements. Although each element plays an integral role in optimizing towards your campaign goal, integrating placement strategy into your campaigns can significantly improve efficiency. In a sense, a placement should be thought of as its own channel. Each has its own purpose and advantages/disadvantages […] The post Your 2-Part Guide to 1st-Place Placement Performance on Facebook appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • Find Your Favorite Features on the New AdWords Interface

    … The AdWords interface has great new data visualization and easy interactive ways to make bid adjustments, but for those who have been using the previous interface for years it can be quite difficult to find certain features that were more prevalent before. Specifically, we will be hunting down the auction insights report, search terms, ad […] The post Find Your Favorite Features on the New AdWords Interface appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 17 readers -
  • How to Effectively Leverage Lead Ads for a New Product or Brand Launch

    … As with any startup or new brand launch, there will always be debate regarding how much budget to allocate towards Brand Awareness vs. other pre-launch initiatives, but most will agree that at least some pre-launch marketing is essential for success. So what’s the most effective way to drum up attention, garner brand recognition, and build […] The post How to Effectively Leverage Lead Ads for a New Product or Brand Launch appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Don’t forget EQ – a Guide to the Unsung Hero of Client Services

    … The name “3Q Digital” represents the tenets of client service – EQ (emotional quotient), IQ (intelligence quotient), and XQ (execution quotient). They’re all fundamental to great client service, yet the first one often gets short shrift in the industry’s thought leadership. Even on our blog, it’s a lot easier to find a post about bidding […] The post Don’t forget EQ – a Guide to the Unsung Hero of Client Services appeared first on 3Q Digital. …

    3Q Digital- 13 readers -
  • 5 Tips for Successful Limited-Time Offers in AdWords

    … Seasonal promotions, close-out sales, deep discounts – any limited-time offer you’re trying to get in front of your customers can benefit from a few features and best practices from AdWords. Let’s dive into my five favorites: Price Extensions Price extensions are a great way to showcase any custom business offers you may be advertising. This […] The post 5 Tips for Successful Limited-Time Offers in AdWords appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 24 readers -
  • Dynamic Search Ads: How to make them work for lead gen

    … By now, you have probably read about the benefits of dynamic search ads running alongside a comprehensive keyword-based approach. Dynamic search ads can play a powerful role in an account with thousands of products and content-rich sites. In this scenario, a well-structured DSA build can help fill keyword gaps for constantly changing product inventories and […] The post Dynamic Search Ads: How to make them work for lead gen appeared first on 3Q Digital. …

    3Q Digitalin How To's- 13 readers -
  • Refine Your Facebook Remarketing with Tiers & Time On Site

    … We can all agree that remarketing is a no-brainer to move potential customers down the funnel and turn them into a buyer or a lead. The real question is, are you doing enough to get the most out of your remarketing on Facebook? In this post, we’ll define a tiered approach which should help you […] The post Refine Your Facebook Remarketing with Tiers & Time On Site appeared first on 3Q Digital. …

    3Q Digitalin Social- 9 readers -