3q Accelerate

  • Guide to Google’s New Click-to-Text Extensions

    … Google’s new click-to-text extensions will enable users to connect with advertisers over SMS text messages. This new extension was tested throughout 2016, and we’ve got some a quick guide and some takeaways for those new to the feature. How it works Clicking on the text on icon in mobile search will launch an application on […] The post Guide to Google’s New Click-to-Text Extensions appeared first on 3Q Digital. …

    3Q Digital- 6 readers -
  • A Guide to Google’s Responsive Ads for Display

    … Responsive Ads for Display are a relatively new ad unit from Google; they are to Display Text Ads as Expanded Ads are to Text Ads. They have definite pros (flexibility) and cons (sub-optimal performance visibility), but overall they’re well worth testing. In this post, we’ll give a quick definition of Responsive Ads and dish up […] The post A Guide to Google’s Responsive Ads for Display appeared first on 3Q Digital. …

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  • Layering Up for Fall: Layered Targeting in the GDN

    … The sweaters and hoodies and boots have been broken out: we’re knee-deep in fall. But if that’s the only layering you’re doing this season, your paid media could be missing out. Google, Facebook, Bing, and more have an extremely wide variety of advanced targeting tools available, whether you’re building an ideal audience from scratch…

    3Q Digital- 5 readers -
  • 5 Ad Copy Tips to Help SMBs Compete for Clicks

    … In my previous post, I wrote about how advertisers can compete on high-cost, high-competition keywords with smart targeting, testing, and use of match types. Now I’d really like to drill down: how to work with your ad copy to make sure users click on your ads – even when they’re up against well known, big-name […] The post 5 Ad Copy Tips to Help SMBs Compete for Clicks appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • Holiday eCommerce Preparation: Two-Minute Troubleshooting Tips

    … In the retail ad space, just the phrase “Q4” has an ominous ring to it. This is likely because we start picturing the deluge of holiday shoppers, the challenge of anticipating buying patterns each year, and ultimately, all the things that could go wrong. So, here’s your quick and dirty checklist for the holidays without […] The post Holiday eCommerce Preparation: Two-Minute Troubleshooting Tips appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
  • Expanded Text Ads on Display – 3 Takeaways from A/B Testing

    … In the past few months, we’ve all read about initial results of Expanded Text Ads in AdWords search campaigns, but little has been shared around ETAs in display campaigns. So we decided to A/B test standard text ads versus expanded text ads in display and share what we learned from 2.4M impressions and nearly 7.7K […] The post Expanded Text Ads on Display – 3 Takeaways from A/B Testing appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • Account-Based Marketing: a Guide to Digital Advertising Options

    … Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based marketing) options and how you can execute. Starting with social outlets, you can upload your list to Facebook, Twitter, and (somewhat) LinkedIn. […] The post Account-Based Marketing: a Guide to Digital Advertising Options appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • 2 Hidden AdWords Tricks that Will Fine-Tune Performance

    … As an SEM Manager you live and breathe on the AdWords UI platform. Waking up in the wee hours of the morning to see a newly launched campaign’s performance and spending late nights building and sculpting your account is all too common. But the reality is that most search marketers are so busy running their […] The post 2 Hidden AdWords Tricks that Will Fine-Tune Performance appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 12 readers -
  • 6 Ways to Compete on High-Cost, High-Competition Keywords

    … With keyword CPCs and competition rising in a lot of industries, it can be hard to compete on relevant but expensive non-branded keywords. There’s a lot of potential around these terms given how much traffic they generally receive, but it’s easy to get priced out of the space. Following are 6 tips on how to […] The post 6 Ways to Compete on High…

    3Q Digital- 9 readers -
  • 5 Tips for Success in YouTube Advertising

    … YouTube plays many roles in any consumer’s life, whether it’s to catch up on last night’s episode of Jimmy Fallon, find out the latest news, or lose hours to the wide world of cute animals caught on video. Recent estimates state that around an hour of YouTube content is uploaded by creators every second, resulting […] The post 5 Tips for Success in YouTube Advertising appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • 4 AdWords Editor Tips to Make Your Life Easier

    … AdWords Editor is the ultimate tool in streaming your work by making bulk uploads and changes to your accounts much easier. We all use it (right?), but there are still a bunch of under-utilized shortcuts that can add hours back into your day. Here are four of my favorites: 1. Paste into specified ad groups […] The post 4 AdWords Editor Tips…

    3Q Digitalin Paid Search- 5 readers -
  • How to analyze full-funnel B2B performance

    … In most B2B cases, analysis isn’t as cut and dry as tracking the initial conversion or revenue generated from the website. Further tracking must be done as multiple conversion points must be reached for B2B clients to finalize their sale. We work with many B2B clients to analyze full-funnel performance on two fronts: developing a […] The post How to analyze full-funnel B2B performance appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • Google Is Sunsetting Converted Clicks – How to Adjust (and Look Ahead)

    … Google recently revealed that they will be making converted clicks something of the past and pushing users to begin migrating to conversions columns in September of 2016. Utilizing the conversions columns over converted clicks supports more complex performance measurement – such as cross-device conversions and store visits. In this post, we’ll dive into what that […] The post Google Is Sunsetting Converted Clicks – How to Adjust (and Look Ahead) appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
  • 4 preparation tips for speaking at conferences

    … This year I have started taking the opportunity to share my knowledge and expertise in digital media by speaking at conferences. So far I have had the opportunity to speak at SEMPO and just knocked out Social Pro. Next in line, I’ll be speaking at Pubcon in October. Going from 0 to 3 conferences within […] The post 4 preparation tips for speaking at conferences appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Pros & Cons of Mobile Campaign Segmentation

    … One way to get more control over your mobile presence in AdWords today (there’s another option coming, and we’ll get to that below) is to utilize mobile campaign segmentation. This strategy involves making a copy of your campaigns, labelling them as “Mobile,” and setting the mobile bid adjustment up 300%. The original campaigns have their […] The post Pros & Cons of Mobile Campaign Segmentation appeared first on 3Q Digital. …

    3Q Digital- 7 readers -