3rd-Party Data

  • The New Data Currency In A Digital World

    …- & Third-Party Data In A Data Currency World Accordingly, there's been a shift in the essential data currency for marketers. Within the search world, that currency has mainly been keyword data. But within the world of display and social, that currency is largely behavior and audience characteristic data. As a marketer, this involves deriving…

    Matt Ackley/ Search Engine Landin Affiliate SEO- 23 readers -
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