4 P'S

  • The 4 P’s: Product-Place-Price-Promotion: Part III

    … You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on Product and Place. This week, we…

    Karen Amundson/ BoostBlogin Content- 7 readers -
  • The 4 P’s: Not What You Learned in Marketing Class, Part II

    … You may have learned and forgotten about the 4 P’s in a marketing class long ago. But the 4 P’s is a useful framework in the digital marketing world, particularly for content marketers. This week, we introduce the second of four P’s, “Place.” The 4 P’s for Content Marketers in the Digital Age: Place Going back to our example from last week, let’s…

    Sarah Burns/ BoostBlogin Content- 9 readers -
  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    … to let you in on some trade secrets so you can find that all-important sales boost for your store. Impulse effect – Impulse is a powerful thing – and if your retail merchandising can manufacture a sense of urgency, sales are all but guaranteed. Your impulse purchases section – which should be found on the route to point of sale – is the ideal…

    Marketing Technology Blog- 1 readers -
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