4 P'S

  • The 4 P’s: Product-Place-Price-Promotion: Part III

    … You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on Product and Place. This week, we…

    Karen Amundson/ BoostBlogin Content- 7 readers -
  • The 4 P’s: Not What You Learned in Marketing Class, Part II

    … You may have learned and forgotten about the 4 P’s in a marketing class long ago. But the 4 P’s is a useful framework in the digital marketing world, particularly for content marketers. This week, we introduce the second of four P’s, “Place.” The 4 P’s for Content Marketers in the Digital Age: Place Going back to our example from last week, let’s…

    Sarah Burns/ BoostBlogin Content- 8 readers -
  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    … promotion, but even the mere concept of a sale is enough to drive spend on products store-wide. Sale or no sale. Bulk culture – one clever way of increasing customer spend per visit to your store is by capitalising on bulk culture. By presenting your products as part of a larger collection of items, promoted as a money-saving opportunity, customers…

    Marketing Technology Blog- 1 readers -
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