4 P'S

  • The 4 P’s: Product-Place-Price-Promotion: Part III

    … You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on Product and Place. This week, we…

    Karen Amundson/ BoostBlogin Content- 5 readers -
  • The 4 P’s: Not What You Learned in Marketing Class, Part II

    … You may have learned and forgotten about the 4 P’s in a marketing class long ago. But the 4 P’s is a useful framework in the digital marketing world, particularly for content marketers. This week, we introduce the second of four P’s, “Place.” The 4 P’s for Content Marketers in the Digital Age: Place Going back to our example from last week, let’s…

    Sarah Burns/ BoostBlogin Content- 7 readers -
  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    … will jump at the chance to get their hands on the whole set if there’s a saving in it for them by doing so. Margin mapping – High-margin products should be given the prime placement they deserve – and by adhering to the retail merchandising commandments, you can be sure to reap the benefits of those margins. Placing high-margin items near…

    Marketing Technology Blog- 1 readers -
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