• Five Analogies to Help Explain SEO to Your Clients

    …. Fast food, airplanes, same day delivery. I could go on here. Speed makes a huge difference. A slow website can really hurt your business. To build up in your analogy: if your client underperforms against competitors, use the visual loading comparison from WebPagetest. That’s the quickest way to show how slow a page is! 404 pages Isn’t…

    State of Digitalin SEO- 7 readers -
  • Which redirect should I use?

    … status codes To understand how redirects work and how you can influence what a server returns to a browser, you need to know about HTTP status codes. A HTTP status code is a set number that a server sends to a browser following a particular request for a page. These codes may include 200, 301, 404 and 503, for instance. All codes serve a particular…

    Yoast- 18 readers -
  • Ask Yoast: 301 or 302 redirect?

    … You’ve deleted a post or page. Of course you know that you’re not done yet though! You’ll have to create a redirect, to avoid that visitors will land on your 404 page. Perhaps your site has a page that shows the information that you’ve just deleted, or something similar. So you want to create a redirect. But which one should you use? A 301 or 302…

    Joost De Valk/ Yoast- 20 readers -
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