• Online Reviews Providing Insights That Help Brands Compete

    …, CRM data, and other inputs used today by companies such as 4INFO, Factual, and Placed, which are working to build a holistic view of consumer behavior and intent. Visible differentiators like average star ratings may prove less valuable in the long run than the actual content of consumer reviews, once brands mine review data for the insights it contains. Damian Rollison is director of product at Brandify. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google Facebook Twitter- 27 readers -
  • Openings and New Hires at Facebook, 4INFO and WhitePages

    … improve customer service and engagement levels. Mari Tangredi – 4INFO CloudPrime co-founder Mari Tangredi has recently joined 4INFO, the rapidly growing technology company solving mobile attribution for national brand advertisers. Tangredi joins as senior vice president of strategic alliances and corporate development to help grow the platform and fuel…

    Kelly Benish/ Street Fightin Social- 33 readers -
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