• Online Reviews Providing Insights That Help Brands Compete

    …, CRM data, and other inputs used today by companies such as 4INFO, Factual, and Placed, which are working to build a holistic view of consumer behavior and intent. Visible differentiators like average star ratings may prove less valuable in the long run than the actual content of consumer reviews, once brands mine review data for the insights it contains. Damian Rollison is director of product at Brandify. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google Facebook Twitter- 16 readers -
  • Openings and New Hires at Facebook, 4INFO and WhitePages

    Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Veronica Sheeran - Turner Broadcasting Turner Broadcasting has made some swift moves lately.

    Kelly Benish/ Street Fight- 18 readers -
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