The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or eight P's to address the different nature of services.In the 1990's, the concept of four C's was introduced as a more customer-driven replacement of four P's.There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).
Posts about 4ps
  • FTC Launches Biggest Disclosure Enforcement Ever

    … disclosure policies, which could spell serious trouble for your business. To help companies stay in line with the FTC requirements, Lesley Fair (an FTC official) blogged some suggestions on how to ensure your disclosures of important information are sufficient. She called these the ‘4Ps’ of disclosure, which I’ll summarize here: Prominence…

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Key Takeaways from Evolve with Google Analytics

    … While the turnout was small at Evolve with Google Analytics, hosted this week at Boston’s World Trade Center, the content was incredible and led to great conversation within the intimate group of attendees. We were also fortunate enough to share the convention space with eMetrics and Predictive Analytics World, which provided a greater…

    Caitlin Halpert/ 3Q Digitalin Google- 9 readers -