The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or eight P's to address the different nature of services.In the 1990's, the concept of four C's was introduced as a more customer-driven replacement of four P's.There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).
Posts about 4ps
  • FTC Launches Biggest Disclosure Enforcement Ever

    … disclosure policies, which could spell serious trouble for your business. To help companies stay in line with the FTC requirements, Lesley Fair (an FTC official) blogged some suggestions on how to ensure your disclosures of important information are sufficient. She called these the ‘4Ps’ of disclosure, which I’ll summarize here: Prominence…

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Key Takeaways from Evolve with Google Analytics

    … and publish the new code · Check implementation via real time (See above) Many thanks to all the presenters this year, especially Feras Alhlou and Eric Fettman of e-Nor, Mike Bradbury of Randstad US, Matt Stannard of 4Ps Marketing, Judah Phillips of SmartCurrent, Bobby Hewitt of Creative Thirst, Justin Rondeau of WhichTestWon, and Justin Cutroni of Google. I hope to see you next year at Evolve with Google Analytics! …

    Caitlin Halpert/ 3Q Digitalin Google- 14 readers -