• Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 30 readers -
  • 3 Steps to Building a Better B2B Target Account List

    …, some of the most interesting offerings are coming from newer firms like 6Sense that focus exclusively on predictive analytics and draw on a much broader data set. If you haven’t adopted an account-based approach to your B2B marketing yet, I’ll leave you with links to two brief examples that show why it is a fast growing area of focus for many B2B…

    Eric Wittlake/ {grow}- 17 readers -