• Four overlooked B2B marketing ideas you can use now

    …, marketing technology is making site personalization far more accessible than it has been before. With Optimizely’s recent release of Optimizely Personalization, you can plug a simple interface for personalization into a wide range of data sources, including Demandbase (great for B2B), Lytics (a great platform for capturing and managing your own data…

    Eric Wittlake/ {grow}in Social Facebook- 20 readers -
  • 3 Steps to Building a Better B2B Target Account List

    …, some of the most interesting offerings are coming from newer firms like 6Sense that focus exclusively on predictive analytics and draw on a much broader data set. If you haven’t adopted an account-based approach to your B2B marketing yet, I’ll leave you with links to two brief examples that show why it is a fast growing area of focus for many B2B…

    Eric Wittlake/ {grow}- 13 readers -