• Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 28 readers -
  • 3 Steps to Building a Better B2B Target Account List

    …, some of the most interesting offerings are coming from newer firms like 6Sense that focus exclusively on predictive analytics and draw on a much broader data set. If you haven’t adopted an account-based approach to your B2B marketing yet, I’ll leave you with links to two brief examples that show why it is a fast growing area of focus for many B2B…

    Eric Wittlake/ {grow}- 17 readers -