7 Deadly Sins

  • #PPCFrightDay9: 7 Deadly Sins of PPC Management

    … (or anyone they know), it’s probably best not to be childish, rude, or otherwise difficult. It’s not fun to onboard a client who’s having trouble getting their MCC out of the hands of their previous agency and I can only imagine the stress the business must feel in these situations. Envy – like greed and lust, characterized by an insatiable desire…

    Amy Bishop/ Clix Marketing PPC Blogin Affiliate Paid Search- 15 readers -
  • 7 Deadly Sins of CPA Based Advertising

    … strategy. While the advertising industry has encouraged the targeting of low-cost audiences, there are many inefficiencies and dirty little secrets within CPA-based bidding and optimization. Here are what we refer to as “the 7 deadly sins of CPA-based buying,” all of which center on the fact that low-cost, proxy metrics don’t consider downstream…

    Cheryl Morris/ Nanigansin Affiliate- 10 readers -
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