7 Deadly Sins

  • #PPCFrightDay9: 7 Deadly Sins of PPC Management

    … You’ve been careful – watching for Zombies and things that go bump in the night. You’re prepared to survive a PPC horror story should one arise but what if you’re in one already and you just haven’t realized it yet? You’ve been on the lookout for stranger danger and you know better than to keep your back to a window, so how could this happen…

    Amy Bishop/ Clix Marketing PPC Blogin Affiliate Paid Search- 15 readers -
  • 7 Deadly Sins of CPA Based Advertising

    … strategy. While the advertising industry has encouraged the targeting of low-cost audiences, there are many inefficiencies and dirty little secrets within CPA-based bidding and optimization. Here are what we refer to as “the 7 deadly sins of CPA-based buying,” all of which center on the fact that low-cost, proxy metrics don’t consider downstream…

    Cheryl Morris/ Nanigansin Affiliate- 8 readers -
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