7 Deadly Sins

  • #PPCFrightDay9: 7 Deadly Sins of PPC Management

    …? Sometimes it’s not the people you don’t know, it’s the people you do. (Cue the music!) Image By Joby Cummings Below are the 7 Deadly Sins of PPC Management and they don’t call ‘em deadly for nothin’. These seven traits can wreak havoc on performance and relationships alike. If you sense that your agency may be guilty of one or more of these…

    Amy Bishop/ Clix Marketing PPC Blogin Affiliate Paid Search- 13 readers -
  • 7 Deadly Sins of CPA Based Advertising

    … strategy. While the advertising industry has encouraged the targeting of low-cost audiences, there are many inefficiencies and dirty little secrets within CPA-based bidding and optimization. Here are what we refer to as “the 7 deadly sins of CPA-based buying,” all of which center on the fact that low-cost, proxy metrics don’t consider downstream…

    Cheryl Morris/ Nanigansin Affiliate- 4 readers -