7 Deadly Sins

  • #PPCFrightDay9: 7 Deadly Sins of PPC Management

    …? Sometimes it’s not the people you don’t know, it’s the people you do. (Cue the music!) Image By Joby Cummings Below are the 7 Deadly Sins of PPC Management and they don’t call ‘em deadly for nothin’. These seven traits can wreak havoc on performance and relationships alike. If you sense that your agency may be guilty of one or more of these…

    Amy Bishop/ Clix Marketing PPC Blogin Affiliate Paid Search- 14 readers -
  • 7 Deadly Sins of CPA Based Advertising

    … Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during…

    Cheryl Morris/ Nanigansin Affiliate- 5 readers -
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