• 140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’

    …, identifying a persona based on the user associated with the identified content stream and serving an advertisement to the third-party environment based on the identified persona. 140 Proof CEO Jon Elvekrog said in the release: We have believed for a long time that the most powerful signal of a person’s interests can be derived from their public…

    David Cohen/ AllFacebook- 2 readers -
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