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By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jam ...
… merchandising practices, digitize them and increase their reach by taking advantage of online network effects. If you’re at Shop.org Annual Summit next week, please join me and Kevin Lindsay from Adobe for Breaking Bag: Reinventing the Customer Experience at Every Touchpoint on Tuesday, September 30 from 11:45-12:15 in the Expo Hall. We’ll be discussing storytelling across the Web, mobile and retail environments, and the technology that can help you do it. …