A-From Mtt

  • How the Internet of Things changes everything

    … from 10 billion in 2015. This includes a mix of standalone devices that can be monitored and/or controlled from a remote location, as well as remote-enabled devices (such as smartphones, connected/smart TVs, smart home and smart assistants like Amazon’s Echo). In many areas, the proliferation of these devices has already passed the tipping point…

    Marketing Landin How To's- 13 readers -
  • Scott Brinker: How the martech landscape fits together

    … When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands connected by an ocean of data and a fast-moving ferry…

    Marketing Landin How To's- 12 readers -
  • Don’t worry, marketers. Robots won’t replace you… yet.

    … line — vanity metrics like clicks and views. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Joe Hyland is the CMO of the leading webinar platform company, ON24, where he is responsible…

    Marketing Land- 25 readers -
  • 3 ways intent data is getting better for B2B marketers

    … Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it. But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017: Harnessing the power of massive amounts of data still has a ton…

    Marketing Land- 10 readers -
  • 5 ways to ramp up your digital media measurement

    …. Staff authors are listed here. About The Author David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing. …

    David Booth/ Marketing Land- 21 readers -
  • Martech enablement series: Part 2 — The race team analogy

    … Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a data- and technology-driven marketing organization within your company. In Part 1 of this guide, I outlined the process of taking full advantage of marketing technology. This is called “martech enablement…

    Marketing Land- 12 readers -
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