A-From Mtt

  • Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

    … providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration…

    Marketing Landin Twitter- 15 readers -
  • IBM enlists Watson to define customer segments and insights

    … IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language. Project Manager David Pugh told me…

    Marketing Land- 14 readers -
  • The modern marketer’s guide to machine learning algorithms

    …, every business is in the data business, and in order to make better decisions, leaders need machine learning and analytics to find actionable patterns in the data. But first, it’s important to clearly define the problem you’re trying to solve. For example, if your company struggles with customer churn issues, you might want to employ algorithms…

    Marketing Land- 16 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    … This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social…

    Marketing Land- 15 readers -
  • The Mufasa Metric: Rethinking attribution in the Engagement Economy

    … Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it. Why is this good news? Because the metrics that we marketers have customarily used to measure and showcase our success are running out of steam. The Engagement Economy is catapulting the shift in our thinking…

    Marketing Land- 15 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    … ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms…

    Marketing Land- 16 readers -
  • Using a social management platform: What you need to know

    … the SEO tool and SEM management industries. With many social channels still developing their advertising platforms, the social management industry will continue to evolve and take shape. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Justin Freid/ Marketing Landin Social How To's- 11 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat. Moat specializes in viewability, brand safety and detecting non-human traffic. Oracle said it will remain independent, providing analytics to brands like Nestlé and to publishers like NBCUniversal and ESPN. Deal terms were not made public.

    Marketing Land- 15 readers -
  • Pega adds conversational bots as front-ends for its platform

    … This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products. The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing…

    Marketing Land- 14 readers -
  • 6 ways that IBM Watson is changing digital marketing

    … NewStore CMO Phil Granof described to me as “genius-as-a-service.” Watson and similar services mean that the highest levels of computing intelligence are now available to any tool, anywhere. This “changes almost everything,” analyst David Raab told me, adding that “algorithms are now a commodity.” [Read the full article on MarTech Today.] About…

    Marketing Land- 17 readers -
  • Sanity check: One year until GDPR

    …. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed…

    Marketing Land- 15 readers -
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