A-From Mtt - Page 23

  • Get into the email automation game

    … over 15 years of worldwide online marketing experience to Adestra as the Vice President, Marketing Insights. In this position, Ryan is responsible for the marketing efforts of Adestra in the US. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Acxiom, BlueHornet, Sears Holdings, Responsys…

    Marketing Landin EMail- 12 readers -
  • Is Google getting ready to buy Marketo?

    … The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas described in an email announcement as “a step forward in our collaboration to unite MarTech and AdTech.” Beginning next year, Marketo will move its products from its independent data centers to the Google…

    Marketing Landin Google- 24 readers -
  • Influencers vs. thought leaders and the rise of image analytics

    …, and influencers get paid to be present and relevant. A perfect example of this is Fyre Festival. Thousands of people flocked to an island because they saw pictures on carefully selected influencer social channels. With this type of power, and the corresponding money, image insights are a necessity. Technology meets expectation Marketers…

    Marketing Land- 17 readers -
  • Spotify’s VP of Growth: CRM is much more than off-the-shelf software

    …. Artificial intelligence enhancements are often employed these days to move marketing platforms past rules-based responses. “The expectations that the user has are much higher” than they used to be, Gupta pointed out. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously…

    Marketing Land- 23 readers -
  • Meet today’s CMO: Multisport athlete

    … is navigating, requires an even greater level of collaboration and compassion between the two. If we lower the barricades on what has often felt like internal fiefdoms, we can easily see a shared challenge when it comes to impacting revenue. A simpatico relationship is a must. From the CMO’s vantage point, here are some things to consider as you…

    Marketing Land- 17 readers -
  • Narrativ marries affiliate links with real-time auctions

    … can bid to have any click on the link directed to their store. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Landin Affiliate- 21 readers -
  • The one martech metric that really matters: Customer lifetime value

    … giants in the consumer packaged goods (CPG) space face challenges from upstart competitors. Direct to consumers (D2C) companies — a whole new wave of businesses — are emerging as big disrupters in the CPG sector. Digital disruption is here is stay and is only accelerating Let’s face it. Digital disruption is here to stay, and the martech landscape…

    Marketing Land- 23 readers -
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