A-From Mtt - Page 4

  • We’ve got omnichannel all wrong

    …Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it. Please visit Marketing Land for the full article…

    Marketing Land- 7 readers -
  • Here are 9 misconceptions about GDPR

    …Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Cisco study: Data privacy issues can delay sales

    …Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’ Please visit Marketing Land for the full article…

    Marketing Land- 26 readers -
  • Helpshift adds a GDPR compliance tool

    …The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring. Please visit Marketing Land for the full article…

    Marketing Land- 35 readers -
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