A-From Sel

  • Developing YOUR audience targeting strategy

    …Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Please visit Marketing Land for the full article…

    Marketing Land- 12 readers -
  • Disclosure and transparency: The agency/client relationship twins

    … There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we structure our marketing campaigns, either alone or as a well…

    Marketing Landin SEO- 16 readers -
  • Breaking news: When AMP goes through the roof

    … The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. And on a huge news…

    Marketing Landin Google- 13 readers -
  • Breaking down silos in e-commerce retail

    … In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products…

    Marketing Land- 15 readers -
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