A-From Sel

  • PPC strategy: Planning beyond the click

    … and cost per click may be low; these top-level metrics are great to achieve, but they do not tell the whole story. If the lead is sent to an unresponsive call center, gets added to an email list that never gets utilized or is presented with a product that is not available, what is the true value of that lead? [Read the full article on Search Engine…

    Marketing Landin Paid Search SEO- 13 readers -
  • How to stop worrying about Google updates

    … forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter. …

    Kristine Schachinger/ Marketing Landin SEO Google How To's- 12 readers -
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