A-Ha Moments

  • A-ha! Without a reliable map, visitors get lost

    … they were looking for, faster. The Variations For variation A, we dramatically redesigned the homepage to feature these popular shopping categories and products. With this client, we jumped right in and did a major redesign. Sadly, our epic redesign had almost no impact. Well…not at first. Variation B was built on variation A. It was an exact…

    WiderFunnel- 11 readers -
    Earlier about the same topic:
  • A-ha! Users don’t care if it’s ‘ugly’

    …A brief introduction DMV.org homepage. DMV.org is a non-government content-based website. They provide visitors with information that they might need for a DMV visit in each of the 50 U.S. states. The company earns revenue through performance-based advertising on their content pages. The site spans thousands of pages of information. Because we’ve…

    WiderFunnel- 12 readers -
  • A-ha! The (social) proof is in the video

    … were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel. Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products. We ran the following…

    WiderFunnel- 10 readers -
  • A-ha! Isolations turn a losing experiment into a winner

    … able to walk away with a valuable insight: When we looked at the results by isolation, variation B (changing the filters), which was built on variation A (changing the sort by function), showed the potential for an approximate 20% lift in conversions. By creating specific and progressive isolations you can compare them across variations. We had also…

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  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 13 readers -
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