A-Ha Moments

    • Your frequently asked conversion optimization questions, answered!

      Reading Time: 28 minutes Got a question about conversion optimization? Chances are, you’re not alone! This Summer, WiderFunnel participated in several virtual events. And each one, from full-day summit to hour-long webinar, ended with a TON of great questions from all of you. So, here is a compilation of 29 of your top conversion optimization questions.

      WiderFunnel- 16 readers -
  • ‘Get past personas’, and other takeaways from CTA Conf 17

    … my words, but you are meeting me half way, and we are creating a shared memory,” Kindra explained. The most powerful moment in her talk came when she challenged the audience with the biggest storytelling mistake: Too often, we allude to the story, but don’t actually tell it. – Kindra Hall She showed two example videos to illustrate her…

    WiderFunnelin Affiliate- 24 readers -
  • 5 test results that made us say ‘A-ha!’ in 2016

    …Reading Time: 10 minutes ‘A-ha!’ moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the moment all Optimizers live for). At WiderFunnel, our mission is create profitable ‘A-ha!’ moments for our clients every day. Last year, I created a five-part ‘A-ha!’ moments series: Five mini blog…

    WiderFunnel- 34 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 17 readers -
  • A-ha! Users don’t care if it’s ‘ugly’

    … are endless. – Nick So, Optimization Strategist Most importantly, this test reminded us that our opinions don’t matter. Users will sometimes behave in completely unpredictable ways – if you have a gut feeling, test it. The data doesn’t lie. This post is fourth in a 5-part series. If you missed any previous ‘A-ha!’ moments, check out the links…

    WiderFunnel- 17 readers -
  • A-ha! The (social) proof is in the video

    … previous ‘A-ha!’ moments, check out the links below: A-ha! Personalization goes beyond design A-ha! Isolations turn a losing experiment into a winner Stay tuned for more of our favorite ‘A-ha!’ moments in the coming days. The post A-ha! The (social) proof is in the video appeared first on WiderFunnel. …

    WiderFunnel- 15 readers -
  • A-ha! Isolations turn a losing experiment into a winner

    … shouldn’t always strive for big changes: when you make a lot of changes at once, you don’t know which change is causing the results. – Michael St Laurent, Optimization Strategist This post is second in a 5-part series. If you missed our first ‘A-ha!’ moment, check out the link below: A-ha! Personalization goes beyond design Stay tuned for more of our favorite ‘A-ha!’ moments in the coming days. The post A-ha! Isolations turn a losing experiment into a winner appeared first on WiderFunnel. …

    WiderFunnel- 17 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 21 readers -
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