A-Ha Moments

    • 5 test results that made us say ‘A-ha!’ in 2016

      Reading Time: 10 minutes ‘A-ha!’ moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the moment all Optimizers live for). At WiderFunnel, our mission is create profitable ‘A-ha!’ moments for our clients every day. Last year, I created a five-part ‘A-ha!’ moments series: Five mini blog posts focused on five of our fav ...

      WiderFunnel- 17 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 13 readers -
  • A-ha! Users don’t care if it’s ‘ugly’

    …A brief introduction DMV.org homepage. DMV.org is a non-government content-based website. They provide visitors with information that they might need for a DMV visit in each of the 50 U.S. states. The company earns revenue through performance-based advertising on their content pages. The site spans thousands of pages of information. Because we’ve…

    WiderFunnel- 14 readers -
  • A-ha! The (social) proof is in the video

    … were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel. Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products. We ran the following…

    WiderFunnel- 13 readers -
  • A-ha! Isolations turn a losing experiment into a winner

    … able to walk away with a valuable insight: When we looked at the results by isolation, variation B (changing the filters), which was built on variation A (changing the sort by function), showed the potential for an approximate 20% lift in conversions. By creating specific and progressive isolations you can compare them across variations. We had also…

    WiderFunnel- 13 readers -
  • A-ha! Personalization goes beyond design

    …, (winning) social proof variation, credibility variation. An unexpected insight We originally assumed that, because both sites used the same design template, we could treat visitors to each site as the same (i.e. results from one site could be implemented without testing on the other site). We were wrong. Variation B (the credibility variation) won…

    WiderFunnel- 15 readers -