A-Ha Moments

  • 5 test results that made us say ‘A-ha!’ in 2016

    …: The power of proper Design of Experiments Earlier this year, I published a case study on WiderFunnel client, weBoost. WeBoost is an e-commerce retailer and manufacturer of cellular signal boosters. This case study explored several tests that we had run on multiple areas of the weBoost site, including a series of design tests we ran…

    WiderFunnel- 20 readers -
  • A-ha! Without a reliable map, visitors get lost

    …A brief introduction One of our more recent clients is an e-commerce site that manufactures and sells weather technology products. When we started out with this client, many of the links on their homepage pointed toward content-heavy pages related to products. During our Explore phase, however, we found that visitors who landed on product…

    WiderFunnel- 14 readers -
  • A-ha! Users don’t care if it’s ‘ugly’

    …A brief introduction DMV.org homepage. DMV.org is a non-government content-based website. They provide visitors with information that they might need for a DMV visit in each of the 50 U.S. states. The company earns revenue through performance-based advertising on their content pages. The site spans thousands of pages of information. Because we’ve…

    WiderFunnel- 16 readers -
  • A-ha! The (social) proof is in the video

    … to be unfounded. Our continued testing led us to discover a winning video combination for our client’s users. It also revealed insights about video length on mobile versus on desktop. Not only should you test that, you should continue to test it. Optimization is an infinite cycle. This post is third in a 5-part series. If you missed either of our…

    WiderFunnel- 15 readers -
  • A-ha! Isolations turn a losing experiment into a winner

    … able to walk away with a valuable insight: When we looked at the results by isolation, variation B (changing the filters), which was built on variation A (changing the sort by function), showed the potential for an approximate 20% lift in conversions. By creating specific and progressive isolations you can compare them across variations. We had also…

    WiderFunnel- 16 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 18 readers -
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