A-Post To Marketing Land

  • Google Home bests Amazon Echo & Alexa, for answering questions

    … Google has a winner with Google Home, for those who want a hands-free assistant that can answer a broad range of questions that come up during day-to-day activities in the house. It easily beats what Amazon Echo can do. Google Home — which ships to consumers this week — is Google’s answer to the Amazon Echo, which came out two years ago. Both…

    Danny Sullivan/ Search Engine Landin SEO- 16 readers -
  • Google AdWords click-to-text message extension is coming out of beta

    … globally over the next few weeks. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • Bing partners with CBS Interactive in syndication deal

    … Microsoft has struck a syndication deal with CBS Interactive for the Bing search network. The partnership makes Bing Ads the exclusive search provider for some CBS Interactive sites, including Findarticles.com, Searchnow.com, Store.com, and ZDsearch.com. Bing will also provide search solutions for properties like CNET.com, MySimon.com…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
  • Google now requires more reviews for Seller Ratings to show in ads

    … reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin Google- 17 readers -
  • Bing Ads Editor now supports custom ad copy for native ads on MSN.com

    … Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool. “Native ads perform better when they explain benefits…

    Ginny Marvin/ Search Engine Land- 7 readers -
  • Moz trims product line to focus on search, lays off 28% of staff

    … Bird called that part of the change in Moz’s strategy the “gut-wrenchingly painful part.” Having to let go of any employee is hard, but almost one-third of your staff gone in one decision is a sad thing. Sarah said they will be providing those who have been let go with “severance, coaching, and assistance finding new roles.” Ultimately, Sarah and the management team at Moz believes this will lead to a better set of tools for the search industry and a stronger company. About The Author …

    Barry Schwartz/ Search Engine Land- 8 readers -
  • Confirmed: New AdWords interface rolling out to more users

    …. Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that some features were hard to find in the new interface and that it was a ‘radical’ change. In regards to the new interface surfacing a Google Representative has confirmed that the interface is rolling out to more…

    Greg Finn/ Search Engine Landin Google- 23 readers -
  • AMP breaks out of news into the main Google search results

    … Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today the company has announced a developer preview (g.co/ampdemo), with a general Google.com roll out to follow in the near future. What this means is that mobile search users will soon start to content in search results…

    Greg Sterling/ Search Engine Land- 14 readers -