A-Post To Martech Today

  • 7 reasons to enter the 2017 Search Engine Land Awards

    … in search marketing today. Provide validation for clients that your services are top-notch Awards are an effective tool for client acquisition and retention, as well as providing internal motivation. “It’s always very good to have something tangible for the work the team has been putting in over days, nights, weekends … the team will be very, very…

    Search Engine Landin Paid Search SEO- 11 readers -
  • An update on executive changes on the editorial team

    This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference.

    Elisabeth Osmeloski/ Search Engine Land- 13 readers -
  • CMOs at the wheel: How are they Driving the Modern Marketing Organization?

    …. What used to be a focus on promotions, products and sales has radically changed into a focus on education, personalization and relationships to earn the trust of customers and employees. According to Stan Slap, culture and brand expert, even trust is sometimes not enough today. “A brand promise is a company saying, ‘You will know us by our…

    Marketing Landin How To's- 24 readers -
  • Takeaways for marketers from a conversation with Coke’s chief technologist

    …, but there are still many people who are hesitant about how much of their data is being collected and what it is being used for. The importance of fostering innovation In its third year, a number of sponsors have joined Coca-Cola’s Bridge Program, including PwC, Cox Media Group and The Weather Channel. When I spoke to Boehme, he mentioned that Turner…

    Rob Rasko/ Marketing Land- 25 readers -
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