A-Post To Martech Today

  • StepsAway launches in-store, WiFi-based marketing for retailers

    … Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for individual retailers that can tap into CRM databases and deliver more personalized promotions to in-store shoppers. The company’s flagship, mall-based offering requires…

    Greg Sterling/ Marketing Land- 13 readers -
  • Behind the scenes of the Martech 5000 Landscape [Podcast]

    … It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is undeniable. There are now about 5,000 company logos organized into categories like Social Media Marketing & Monitoring, Mobile Marketing, Dashboards & Data…

    Matt Mcgee/ Marketing Land- 15 readers -
  • Call for entries: The 2017 Search Engine Land Awards

    … to individuals to highlight their achievements in SEO and SEM. View all of the categories and get started on your entry materials today. Entries close July 31, 2017 at 11:59 PM PDT. There are a number of sponsorship opportunities available now for the 2017 Search Engine Land Awards program, which gives sponsors visibility throughout the entire competition…

    Search Engine Landin SEO- 15 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 10 readers -
  • TapClicks buys Raven Tools

    … TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook. It also…

    Marketing Land- 29 readers -
  • Google trying TV ad buying again with DoubleClick Bid Manager

    … To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access to linear TV inventory to DoubleClick Bid Manager (DBM). The new offering, announced at the National Association for Broadcasters (NAB) conference in Las Vegas on Monday, taps inventory sources from WideOrbit, clypd…

    Ginny Marvin/ Marketing Landin Google- 21 readers -
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