A-Post To Martech Today

  • Will chatbots become part of the consumer search experience?

    … When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future…

    Search Engine Landin SEO- 12 readers -
  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • The game changer in retail personalization: Consumer identity management

    … While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid…

    Marketing Land- 19 readers -
  • Natural language processing 101

    … and evolves to provide better search results, NLP is utilized to understand the context behind your searches. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Justin Freid is a digital marketing veteran…

    Justin Freid/ Marketing Land- 23 readers -
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