A-Post To Martech Today

    • The rise of personal assistants

      Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift.

      Eric Enge/ Search Engine Landin SEO- 12 readers -
    • The game changer in retail personalization: Consumer identity management

      While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement.

      Marketing Land- 17 readers -
  • Natural language processing 101

    … and evolves to provide better search results, NLP is utilized to understand the context behind your searches. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Justin Freid is a digital marketing veteran…

    Justin Freid/ Marketing Land- 22 readers -
  • 7 reasons to enter the 2017 Search Engine Land Awards

    … There’s just under two weeks left to finalize your entries in the 3rd annual Search Engine Land Awards — already considered the “world cup of digital marketing” by some — the competition is heating up as we approach the final deadline for entries. The final deadline is July 31, 2017 at 11:59 PM PT, so don’t delay – start or complete your…

    Search Engine Landin Paid Search SEO- 19 readers -
  • An update on executive changes on the editorial team

    … this transformation.” “Establishing MarTech Today as the industry’s standard bearer through in-depth editorial coverage of current trends, thoughtful analysis of the implications of martech advancements, and active engagement with this expanding community forms the core of our editorial mission,” she continued. “Applying the same level of focus…

    Elisabeth Osmeloski/ Search Engine Landin SEO- 18 readers -
  • Danny Sullivan: My new role as advisor for Third Door Media

    …. It publishes our Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces our SMX: Search Marketing Expo and MarTech conferences. I’m extremely proud of all that we’ve accomplished since the company began back in 2006. We have the aforenamed industry-leading vertical publications and successful conferences. Our…

    Danny Sullivan/ Search Engine Landin SEO- 30 readers -
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