A-Post To Martech Today

    • Yelp buys Turnstyle to expand targeting and offline attribution capabilities

      Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it calls itself a WiFi-based marketing and loyalty platform. It could also be called a “marketing automation” platform — though that phrase has virtually no meaning now because it’s so abused. Then there’s “mobile personalization platform.

      Greg Sterling/ Marketing Land- 26 readers -
    • Inside chatbots’ year of growing pains: ‘We’re at an inflection point’

      A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps Facebook’s Messenger and Kik officially opened up to chatbots. A year later, the trend has slid down the mountain into its own uncanny valley. However, that slide may provide the momentum that chatbot makers, from brands to media companies to startup ...

      Marketing Landin Social Facebook- 25 readers -
    • A/B testing solution Google Optimize is out of beta and free for everyone

      Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the company says over 250,000 users had requested access.

      Ginny Marvin/ Marketing Landin Google- 22 readers -
  • Google trying TV ad buying again with DoubleClick Bid Manager

    … advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective way,” wrote Rany Ng, director, project management at Google in the blog post announcing the test. What’s unclear is what kinds of inventory and audiences broadcasters will make available to Google. On measurement, DBM will offer impact…

    Ginny Marvin/ Marketing Landin Google- 9 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    … So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me…

    Matt Mcgee/ Marketing Landin Social Facebook- 10 readers -
  • Google Analytics is adding a new home page

    … There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so…

    Matt Mcgee/ Marketing Landin Google- 21 readers -
  • Study: Native ads beat display for driving visits to physical stores

    … Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them visited a store…

    Marketing Landin Display Content- 12 readers -
  • Part 2 of 2: How Google learns to guide purchasing decisions

    … Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. …

    Dave Davies/ Search Engine Landin SEO Google How To's- 13 readers -
  • Amazon launches a metrics dashboard for Alexa skill developers

    … times. more… As Amazon fights with (primarily) Google, Apple and Microsoft for the attention of voice-based developers, providing usage metrics like this will be a key element in gaining and keeping them active as developers. Here’s a screen shot from Amazon’s blog post announcing the metrics dashboard: Device Address API Also new for Alexa…

    Matt Mcgee/ Marketing Land- 15 readers -
  • Facebook’s Canvas ads get easier to create (and recreate) with new API

    Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on.

    Marketing Land- 11 readers -
  • Reddit launches a new self-serve ad platform

    … Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers. Here are the features: A redesigned interface that is user-friendly and “easier on the eyes.” Reddit now offers post-pay billing, which saves advertisers from having to top up their accounts…

    Marketing Land- 16 readers -
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