A-Post To Martech Today

  • Google Home bests Amazon Echo & Alexa, for answering questions

    … Google has a winner with Google Home, for those who want a hands-free assistant that can answer a broad range of questions that come up during day-to-day activities in the house. It easily beats what Amazon Echo can do. Google Home — which ships to consumers this week — is Google’s answer to the Amazon Echo, which came out two years ago. Both…

    Danny Sullivan/ Search Engine Landin SEO- 16 readers -
  • How to get budget for your account-based marketing programs

    … results and reallocate those savings to investing in additional ABM technologies and strategies. This is just one example of where you can find space in your budget that can be optimized and reallocated to ABM — and where there’s smoke, there’s fire. October is likely the time that you are beginning to think about your 2017 marketing budget. ABM…

    Marketing Landin How To's- 12 readers -
  • Google Tag Manager now supports AMP (Accelerated Mobile Pages)

    … been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out…

    Matt Mcgee/ Marketing Landin Google- 11 readers -
  • IAB releases schema standard for dynamic content ads

    … rigorous way, eventually supporting the emergence of artificial intelligence in digital advertising, allowing creativity to become even more relevant.” “In the same way programmatic media platforms revolutionized media buying, the IAB’s groundbreaking new standard will fuel the growth of programmatic and dynamic creative, and advance the entire…

    Ginny Marvin/ Marketing Landin Display Content- 9 readers -
  • Google Surveys 360 joins the Analytics 360 Suite

    … Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella…

    Matt Mcgee/ Marketing Landin Google- 9 readers -
  • eBay Collective launches with “Shop the Look” AI technology

    … eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor from hand-picked dealers. The new site promises unique home furnishings “that can traditionally only be found in independent brick-and-mortar stores,” and will have a content element, as well. eBay will handpick editorial stories from…

    Matt Mcgee/ Marketing Land- 7 readers -
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