A-Post To Search Engine Land

  • Nailing down ads for the holiday season

    … of the best ways to reach new buyers. In 2015, Think With Google released a report that stated 50 percent of shoppers are interested in buying from new retailers. Now is the time to start pulling together your merchant feed, develop your PLA strategy and see an increase in your conversions. Testing Amazon search and sponsored product capabilities…

    Marketing Landin Display Google Retargeting- 17 readers -
  • Pinterest now lets people zoom in on pins, has redesigned visual search icon

    … Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser extension to people who don’t have a Pinterest account…

    Marketing Landin Social- 19 readers -
  • LISTEN: Danny Sullivan reflects on 21 years covering the search industry

    … announced earlier this week that he’d be stepping away from daily duties as our Chief Content Officer and taking an advisory role, it was industry news. Big news. And so we think it’s apropos to spend this week’s episode of Marketing Land Live chatting with Danny about his beginnings as a search industry reporter, the evolution of both SEO and online…

    Matt Mcgee/ Marketing Landin SEO- 19 readers -
  • Pinterest’s object-recognizing Lens feature now scans QR codes, too

    … Pinterest can fix that. Pinterest doesn’t break out its mobile user numbers, but more than likely a solid chunk of the 175 million people that use Pinterest every month access the search-slash-social platform via its mobile app. So now maybe marketers stand a better chance of people scanning the QR codes on their products’ packaging to open a how…

    Marketing Land- 23 readers -
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