A-Post To Search Engine Land

  • 10 domain name secrets to repair your online reputation

    … If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more websites devoted to your name to help displace something negative in the search results. Beyond setting up YourName.com, what other options are there? Here are a few secrets that may help you get the search results…

    Chris Silver Smith/ Marketing Land- 9 readers -
  • Why Google might not be able to stop “fake news”

    … happen again, as Google has announced no change to what’s admitted into the “In the news” section. Search Engine Land has specifically asked Google twice if it plans changes here, on November 15 and again on November 17. It’s not responded either time. My guess is that it’s considering some changes but hasn’t implemented them. Until it does…

    Danny Sullivan/ Marketing Landin SEO Google- 21 readers -
  • Opinion: Google is biased toward reputation-damaging content

    … results that are impacting you. It goes beyond merely generating content that matches your name. You may need to craft in titles that are equally psychologically attractive to searchers to draw them away from the negative content. [Editor’s note: We’ve reached out to Google for comment and will update this post if and when we receive a response.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Chris Silver Smith/ Marketing Landin Content Google- 9 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, please see our introductory article, Welcome to MarTech Today! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Criteo set to acquire HookLogic

    … The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Land- 11 readers -
  • Writing a Yelp review that won’t get filtered

    … I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp doesn’t show all of their reviews. The Yelp filter is definitely frustrating, in the same way the Google algorithm is frustrating, because the company only speaks at a very high level about how it works. Our…

    Marketing Landin Social- 10 readers -
  • Google (finally) launches cross-device retargeting

    … to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday. “We’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across…

    Ginny Marvin/ Marketing Landin Google Retargeting- 28 readers -
  • 7 advanced tips for Google Shopping ads

    … are for brand terms and your absolute best terms. Medium priority — brand terms. Let’s say your store is called Pete’s Widgets. You’ve added “Pete” as a negative keyword in the high-priority campaign to ensure any search query like Pete’s Widgets is appearing in this campaign. You’ll also add the same best term negatives in this campaign to make sure…

    David Rekuc/ Marketing Landin Google- 13 readers -
  • Like Moz, Raven Tools refocuses on its first love: search

    … rebuilt, standalone version of its Site Auditor tool. It is designed to improve SEO by spidering and then identifying website problems at a code level, allowing the recommendations to be quickly shared for team members to fix. Co-founder and president Jon Henshaw told me that, when the company was originally founded in 2007 as a marketing agency…

    Marketing Landin SEO- 8 readers -
  • New dashboard offers all the metrics from selected search and web analytical tools

    … An Austin, Texas-based startup is offering a new dashboard showing all the aggregate metrics from the APIs of selected search and web site analytical tools. Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data, updated daily, from marketing analytics provider Moz…

    Marketing Land- 15 readers -
  • The 3 types of remarketing you should be trying

    … When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further to “All Users (exclude converters).” But what are you missing out on when this is the extent of your remarketing efforts? Following are three very tangible methods you can use in your AdWords…

    Marketing Landin Display Google Retargeting- 19 readers -
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