A-Post To Search Engine Land

  • Google Analytics is making it easier to see users across AMP and non-Amp pages

    … The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin SEO Google- 11 readers -
  • Pinterest’s object-recognizing Lens feature now scans QR codes, too

    … Pinterest can fix that. Pinterest doesn’t break out its mobile user numbers, but more than likely a solid chunk of the 175 million people that use Pinterest every month access the search-slash-social platform via its mobile app. So now maybe marketers stand a better chance of people scanning the QR codes on their products’ packaging to open a how…

    Marketing Land- 18 readers -
  • Google introduces fully automated ‘Smart’ display campaigns

    … assets and replace them. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Affiliate Display Google- 32 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … that users must invoke particular skills: “Alexa, ask ___.” At least in this case, WebMD’s skill invites follow-up questions so you don’t have to do that for each query. Google Home performed dramatically better than the WebMD skill across the same set of drug and side effects-related questions. It was able to recognize drug names and provided…

    Greg Sterling/ Marketing Land- 19 readers -
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