A-Post To Search Engine Land

    • Why Google might not be able to stop “fake news”

      Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes” or “final election count.

      Danny Sullivan/ Marketing Land- 18 readers -
    • 10 domain name secrets to repair your online reputation

      If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more websites devoted to your name to help displace something negative in the search results. Beyond setting up YourName.com, what other options are there? Here are a few secrets that may help you get the search results all shiny again with less effo ...

      Chris Silver Smith/ Marketing Land- 9 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, whether it’s social media management tools, programmatic ad platforms, SEO software, data management platforms or something else. As a Marketing Land reader, this is an area of the industry that you should be following closely (if you’re not already). If you’ve already been reading our martech reporting here on Marketing Land, you’ll now find…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Criteo set to acquire HookLogic

    … The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Land- 11 readers -
  • Writing a Yelp review that won’t get filtered

    … The Author Brian Patterson is partner and co-founder of Go Fish Digital, and is responsible for researching and developing strategies for Online Reputation Management (ORM), SEO, and managing web development projects. He blogs on the GFD blog and can be found on Twitter@brianspatterson. …

    Marketing Landin Social- 10 readers -
  • Google (finally) launches cross-device retargeting

    … globally over the next few months. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Google Retargeting- 28 readers -
  • 7 advanced tips for Google Shopping ads

    … to build all sorts of campaign hierarchies, but here are some common ones we’ve found really useful. The brand breakdown — for the typical online retailer that wants to separate their brand terms for better measurement. High priority — non-brand terms. This is basically a catch-all for most terms coming through. The only negatives you’re adding here…

    David Rekuc/ Marketing Landin Google- 13 readers -
  • Like Moz, Raven Tools refocuses on its first love: search

    …, its first software development was oriented around search engine optimization. Early products focused on search results ranking and tracking traffic from organic search. “Then,” he said, “we got ambitious because of our success, [and decided to] make a suite that does everything.” That led to a cloud platform called Raven Internet Marketing Tools…

    Marketing Landin SEO- 8 readers -
  • New dashboard offers all the metrics from selected search and web analytical tools

    … An Austin, Texas-based startup is offering a new dashboard showing all the aggregate metrics from the APIs of selected search and web site analytical tools. Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data, updated daily, from marketing analytics provider Moz…

    Marketing Land- 14 readers -
  • The 3 types of remarketing you should be trying

    … When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further to “All Users (exclude converters).” But what are you missing out on when this is the extent of your remarketing efforts? Following are three very tangible methods you can use in your AdWords…

    Marketing Landin Display Google Retargeting- 19 readers -
  • SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

    … At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up…

    Mark Traphagen/ Marketing Land- 14 readers -
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