A-Post To Search Engine Land

    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 26 readers -
    • Writing a Yelp review that won’t get filtered

      I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp doesn’t show all of their reviews. The Yelp filter is definitely frustrating, in the same way the Google algorithm is frustrating, because the company only speaks at a very high level about how it works.

      Marketing Landin Social- 10 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, whether it’s social media management tools, programmatic ad platforms, SEO software, data management platforms or something else. As a Marketing Land reader, this is an area of the industry that you should be following closely (if you’re not already). If you’ve already been reading our martech reporting here on Marketing Land, you’ll now find…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Criteo set to acquire HookLogic

    … Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic. Founded in 2004, New York-based HookLogic powers shopping ads on retail sites like Walmart, Best Buy, Target and Macy’s, giving manufacturers and brands a way to feature their products in search results…

    Ginny Marvin/ Marketing Land- 11 readers -
  • 7 advanced tips for Google Shopping ads

    … to build all sorts of campaign hierarchies, but here are some common ones we’ve found really useful. The brand breakdown — for the typical online retailer that wants to separate their brand terms for better measurement. High priority — non-brand terms. This is basically a catch-all for most terms coming through. The only negatives you’re adding here…

    David Rekuc/ Marketing Landin Google- 10 readers -
  • Like Moz, Raven Tools refocuses on its first love: search

    …, its first software development was oriented around search engine optimization. Early products focused on search results ranking and tracking traffic from organic search. “Then,” he said, “we got ambitious because of our success, [and decided to] make a suite that does everything.” That led to a cloud platform called Raven Internet Marketing Tools…

    Marketing Landin SEO- 6 readers -
  • New dashboard offers all the metrics from selected search and web analytical tools

    … An Austin, Texas-based startup is offering a new dashboard showing all the aggregate metrics from the APIs of selected search and web site analytical tools. Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data, updated daily, from marketing analytics provider Moz…

    Marketing Land- 13 readers -
  • The 3 types of remarketing you should be trying

    … another method for getting customers to engage. If your content is showing up in your email marketing, on your website, in your social media account, and in the Google Display Network, you’re going to be in a good place. Giving your customers all the assets they need to make good use of your product/service will ensure they come back, so you can…

    Marketing Landin Display Google Retargeting- 18 readers -
  • SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

    … At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up…

    Mark Traphagen/ Marketing Land- 9 readers -
Get the top posts daily into your mailbox!