A-Post To Search Engine Land

    • Local search ranking factors: What’s working in 2017 [Podcast]

      So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce. Fortunately, about three dozen of the world’s smartest local SEOs have come together again to share their wisdom in the 201 ...

      Matt Mcgee/ Marketing Landin SEO- 18 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … that users must invoke particular skills: “Alexa, ask ___.” At least in this case, WebMD’s skill invites follow-up questions so you don’t have to do that for each query. Google Home performed dramatically better than the WebMD skill across the same set of drug and side effects-related questions. It was able to recognize drug names and provided…

    Greg Sterling/ Marketing Land- 16 readers -
  • 10 domain name secrets to repair your online reputation

    … that often comes up is, “What should I do if MyName.com is unavailable?” Here are some of my secret tactics to help you maximize how effective your efforts will be. The first, most basic principle is that a domain name that is an exact match for your name will be the most beneficial. Google and other search engines look at the keywords found…

    Chris Silver Smith/ Marketing Land- 19 readers -
  • Why Google might not be able to stop “fake news”

    … happen again, as Google has announced no change to what’s admitted into the “In the news” section. Search Engine Land has specifically asked Google twice if it plans changes here, on November 15 and again on November 17. It’s not responded either time. My guess is that it’s considering some changes but hasn’t implemented them. Until it does…

    Danny Sullivan/ Marketing Landin SEO Google- 27 readers -
  • Opinion: Google is biased toward reputation-damaging content

    … results that are impacting you. It goes beyond merely generating content that matches your name. You may need to craft in titles that are equally psychologically attractive to searchers to draw them away from the negative content. [Editor’s note: We’ve reached out to Google for comment and will update this post if and when we receive a response.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Chris Silver Smith/ Marketing Landin Content Google- 12 readers -
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