A-Post To Search Engine Land

  • 10 domain name secrets to repair your online reputation

    … that often comes up is, “What should I do if MyName.com is unavailable?” Here are some of my secret tactics to help you maximize how effective your efforts will be. The first, most basic principle is that a domain name that is an exact match for your name will be the most beneficial. Google and other search engines look at the keywords found…

    Chris Silver Smith/ Marketing Land- 12 readers -
  • Why Google might not be able to stop “fake news”

    … happen again, as Google has announced no change to what’s admitted into the “In the news” section. Search Engine Land has specifically asked Google twice if it plans changes here, on November 15 and again on November 17. It’s not responded either time. My guess is that it’s considering some changes but hasn’t implemented them. Until it does…

    Danny Sullivan/ Marketing Landin SEO Google- 25 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, please see our introductory article, Welcome to MarTech Today! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide…

    Matt Mcgee/ Marketing Land- 8 readers -
  • Criteo set to acquire HookLogic

    … The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Land- 13 readers -
  • Writing a Yelp review that won’t get filtered

    … (and advising your customers to do the same), you might just be able to keep some of those great reviews from the filter and instead have them displayed prominently on your business’s profile page. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About…

    Marketing Landin Social- 13 readers -
  • Google (finally) launches cross-device retargeting

    … globally over the next few months. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Google Retargeting- 39 readers -
  • 7 advanced tips for Google Shopping ads

    Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to bucket keywords This is probably the sing ...

    David Rekuc/ Marketing Land- 17 readers -
  • Like Moz, Raven Tools refocuses on its first love: search

    … rebuilt, standalone version of its Site Auditor tool. It is designed to improve SEO by spidering and then identifying website problems at a code level, allowing the recommendations to be quickly shared for team members to fix. Co-founder and president Jon Henshaw told me that, when the company was originally founded in 2007 as a marketing agency…

    Marketing Landin SEO- 8 readers -
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