A/B Test

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Test
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 25 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    … determine which one will provide the most benefit and best results. Social Media Incorporate the use of both types of imagery into your content strategy on social media. Your audience can engage with your post or ad to give you real-time results on all different types of platforms.I suggest doing this two different ways. On-page posts – Test…

    Kate Endres/ ROI Factor Blogin Social Display- 36 readers -