A/B Test

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Test
  • 4 tools to improve your conversions

    … that is. Here’s what I really want: I create 2 variants of an email I specify all the people I want it to go to, let’s say 3,000 people I specify it the number of people I want the split test to go to, let’s say 1,000 people I give it a wait time, let’s say 3 hours It randomly splits the first 1,000 emails and then automatically sends the rest of the people…

    Ellen Finkelstein/ Change the World Marketingin EMail- 17 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    An image is worth a thousand words, but how about a thousand conversions? The debate has gone on for some time now, with marketers comparing the success of using stock imagery versus more of a lifestyle-related image strategy. So, is there a better choice between the two? I find that this is fairly case dependent, since it would be quite a generalization to say that real, life ...

    Kate Endres/ ROI Factor Blog- 21 readers -
  • How Social Media Can Help You With Your Next A/B Test

    … principle works in business—the simplest way to find out what works and what doesn’t work for your company is through A/B testing, a sort of test-drive for your new assets. Conducting an A/B test will provide you with insights about your website’s visitors, as well as changes that best help boost traffic or conversions. A/B tests will get you much closer…

    Hootsuitein Social How To's- 27 readers -
  • Tips For Testing New Things In Marketing

    …, especially those in retail). Today, I wanted to share some high level tips and frameworks as you explore your own testing strategy. Never stop dreaming up new ideas. As performance marketers, I view each of us as "Mini CEOs". There are few disciplines as multi-disciplinary as digital marketing, and you are truly in the driver’s seat to create change…

    Ian Lopuch/ PPC Ianin Affiliate- 7 readers -
  • 12 Steps to Social Media Marketing Success

    … The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 33 readers -
  • The Koozai Guide To Using Crazy Egg

    …. List The List function in one pop up/overlay pulls together click and % share of each element that was clicked whether visible to the Snapshot or not. This provides a handy overview of data. Crazy Egg Insight First of all, it’s worth noting that for reporting purposes PDF and JPEG exports are available to download should lifting screenshots…

    Graeme Benge/ Koozai.comin Paid Search SEO Google- 20 readers -
  • $7,475 in 10 Minutes: 8 Must-Know Tips for Great Landing Pages

    … and text If you change your red ‘Buy Now’ button to a green ‘Add to Cart’ do you get more sales? Length of page What about if you have a super short landing page with a video? Does that convert better than the traditional one-column long form letter? Photos and images A lot of people have seen big results by changing the main photo…

    Blog Tyrant- 21 readers -
  • Managing Reputation When Everything Leaks

    …. That doesn’t mean the organization can’t stand by someone who made a mistake like the Texas Rangers did when former manager Ron Washington tested positive for cocaine use, but it gives you more options. 3) Be Open in the Dark Also be sure to not over promise solutions and be clear what you don’t know. If you don’t know something, let people know you…

    Geoff Livingston/ Vocus Blogin Social Facebook- 14 readers -
  • How to CRO and Look Good in The Process

    … a person is to convert on your site. You’ll want to make sure you test all of these. There are three types of test you can perform: Time-split A/B Tests Multivariate Time-splits are generally regarded as not efficient, and A/B tests are solid, but don’t provide the wealth of insight multivariate testing offers. You’ll definitely want…

    Brian Pitre/ ROI Factor Blog- 13 readers -
  • Testing Is At The Heart Of Marketing Success

    … as many different versions as a business would like to create. The more details that are refined and the more trials that are conducted, the more efficient the marketing strategy can be. Grammarly Improves Conversions With An A/B Test At Grammarly, we are committed to split testing and the impressive results that it can offer. There are frequently…

    Marketing Land- 17 readers -
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