A/B Test

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Test
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 15 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    … An image is worth a thousand words, but how about a thousand conversions? The debate has gone on for some time now, with marketers comparing the success of using stock imagery versus more of a lifestyle-related image strategy. So, is there a better choice between the two? I find that this is fairly case dependent, since it would be quite…

    Kate Endres/ ROI Factor Blogin Social Display- 16 readers -
  • How Social Media Can Help You With Your Next A/B Test

    … principle works in business—the simplest way to find out what works and what doesn’t work for your company is through A/B testing, a sort of test-drive for your new assets. Conducting an A/B test will provide you with insights about your website’s visitors, as well as changes that best help boost traffic or conversions. A/B tests will get you much closer…

    Hootsuitein Social How To's- 26 readers -
  • Tips For Testing New Things In Marketing

    … is meaningful and should be treated as your own. Approach each new marketing test with a complete business plan. Include an overview of the test, who will run it, how much money will be invested, what success will look like, an overview of plan b and plan c (in case plan a doesn’t work), and more. The business plan will inspire confidence in your…

    Ian Lopuch/ PPC Ianin Affiliate- 6 readers -
  • 12 Steps to Social Media Marketing Success

    … as a customer service rep to be responsive to user generated content and negativity. Don’t ignore comments and feedback! Schedule reporting! Depending on your goals, reporting metrics can occur weekly, monthly, or bimonthly. Reanalyze your plan on a regular basis. If something in your plan isn’t working, switch it up or A/B test content to determine what your audience responds to better. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 33 readers -
  • Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

    Facebook, LinkedIn, Native Advertising, Paid Media, Twitter We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. The primary goal was to drive new subscribers for the site, but the secondary goal was to drive top of the funnel leads for the premiere sponsor, Dig ...

    Chad Pollitt/ Relevance- 15 readers -
  • The Koozai Guide To Using Crazy Egg

    … occurred. The converse is true meaning the darker areas indicate these are the less popular areas of your page for your audience. Should you decided to A/B test two versions of a page or if you want to see the difference in interaction between two device types for the same page, you can use the Compare option to line up two Snapshots side-by-side…

    Graeme Benge/ Koozai.comin Paid Search SEO Google- 19 readers -
  • $7,475 in 10 Minutes: 8 Must-Know Tips for Great Landing Pages

    … and text If you change your red ‘Buy Now’ button to a green ‘Add to Cart’ do you get more sales? Length of page What about if you have a super short landing page with a video? Does that convert better than the traditional one-column long form letter? Photos and images A lot of people have seen big results by changing the main photo…

    Blog Tyrant- 17 readers -
  • Managing Reputation When Everything Leaks

    …-standing part of crisis communications. Own what you did in a factual manner, take responsibility, and clean it up. Facebook recently had to do this with its A/B test issue. While people were not necessarily happy with the company, Facebook owned its actions and pointed to its user policy. More than anything, a crisis is usually the result…

    Geoff Livingston/ Vocus Blogin Social Facebook- 14 readers -
  • How to CRO and Look Good in The Process

    … a person is to convert on your site. You’ll want to make sure you test all of these. There are three types of test you can perform: Time-split A/B Tests Multivariate Time-splits are generally regarded as not efficient, and A/B tests are solid, but don’t provide the wealth of insight multivariate testing offers. You’ll definitely want…

    Brian Pitre/ ROI Factor Blog- 11 readers -
  • Testing Is At The Heart Of Marketing Success

    … as many different versions as a business would like to create. The more details that are refined and the more trials that are conducted, the more efficient the marketing strategy can be. Grammarly Improves Conversions With An A/B Test At Grammarly, we are committed to split testing and the impressive results that it can offer. There are frequently…

    Marketing Land- 17 readers -
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