A/B Test

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Test
  • 4 tools to improve your conversions

    … don’t notice that opt-in box in your sidebar. Thrive Leads does A/B testing. You create a form, create a variation, and tell it to A/B test them. You can set it to choose the winner automatically. Again, this is an iterative process–you do it over and over until you see significant results. I love it! I bought Spy Stream recently…

    Ellen Finkelstein/ Change the World Marketingin EMail- 25 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    … that be through the use of stock imagery, or by using real, lifestyle related imagery. In general, there isn’t a clear image type that prevails, but there could be a top-performer for your specific industry or company. It could go either way - stock photos may appear more professional and high quality and real lifestyle photos might come out looking too…

    Kate Endres/ ROI Factor Blogin Social Display- 36 readers -