A/B Test

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Test
  • 4 tools to improve your conversions

    … don’t notice that opt-in box in your sidebar. Thrive Leads does A/B testing. You create a form, create a variation, and tell it to A/B test them. You can set it to choose the winner automatically. Again, this is an iterative process–you do it over and over until you see significant results. I love it! I bought Spy Stream recently…

    Ellen Finkelstein/ Change the World Marketingin EMail- 21 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    … An image is worth a thousand words, but how about a thousand conversions? The debate has gone on for some time now, with marketers comparing the success of using stock imagery versus more of a lifestyle-related image strategy. So, is there a better choice between the two? I find that this is fairly case dependent, since it would be quite…

    Kate Endres/ ROI Factor Blogin Social Display- 29 readers -
  • How Social Media Can Help You With Your Next A/B Test

    … principle works in business—the simplest way to find out what works and what doesn’t work for your company is through A/B testing, a sort of test-drive for your new assets. Conducting an A/B test will provide you with insights about your website’s visitors, as well as changes that best help boost traffic or conversions. A/B tests will get you much closer…

    Hootsuitein Social How To's- 30 readers -
  • Tips For Testing New Things In Marketing

    … is meaningful and should be treated as your own. Approach each new marketing test with a complete business plan. Include an overview of the test, who will run it, how much money will be invested, what success will look like, an overview of plan b and plan c (in case plan a doesn’t work), and more. The business plan will inspire confidence in your…

    Ian Lopuch/ PPC Ianin Affiliate- 8 readers -
  • 12 Steps to Social Media Marketing Success

    … The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 37 readers -
  • The Koozai Guide To Using Crazy Egg

    Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour.

    Graeme Benge/ Koozai.com- 24 readers -
  • $7,475 in 10 Minutes: 8 Must-Know Tips for Great Landing Pages

    … sales pages. Even the weirdest, smallest little details can make a huge difference. Here’s a quick overview of the difference between a multivariate test and an A/B test to start with. Some of the simple but relevant things you could test include: Headers and titles Do your headers and intro texts have an impact on end sales? Button colors…

    Blog Tyrant- 27 readers -
  • Managing Reputation When Everything Leaks

    …-standing part of crisis communications. Own what you did in a factual manner, take responsibility, and clean it up. Facebook recently had to do this with its A/B test issue. While people were not necessarily happy with the company, Facebook owned its actions and pointed to its user policy. More than anything, a crisis is usually the result…

    Geoff Livingston/ Vocus Blogin Social Facebook- 16 readers -
  • How to CRO and Look Good in The Process

    … a person is to convert on your site. You’ll want to make sure you test all of these. There are three types of test you can perform: Time-split A/B Tests Multivariate Time-splits are generally regarded as not efficient, and A/B tests are solid, but don’t provide the wealth of insight multivariate testing offers. You’ll definitely want…

    Brian Pitre/ ROI Factor Blog- 20 readers -
  • Testing Is At The Heart Of Marketing Success

    … as many different versions as a business would like to create. The more details that are refined and the more trials that are conducted, the more efficient the marketing strategy can be. Grammarly Improves Conversions With An A/B Test At Grammarly, we are committed to split testing and the impressive results that it can offer. There are frequently…

    Marketing Land- 17 readers -
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