A/B Test

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Test
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 25 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    … results, and there are several ways you can begin doing just that. How can your company determine the type of imagery that works best for you? Simple - A/B test. Running a test of each image, both stock and lifestyle, on different pages and media can give you measurable data to see which will get a better response from your users. This can…

    Kate Endres/ ROI Factor Blogin Social Display- 35 readers -
  • How Social Media Can Help You With Your Next A/B Test

    … principle works in business—the simplest way to find out what works and what doesn’t work for your company is through A/B testing, a sort of test-drive for your new assets. Conducting an A/B test will provide you with insights about your website’s visitors, as well as changes that best help boost traffic or conversions. A/B tests will get you much closer…

    Hootsuitein Social How To's- 30 readers -
  • Tips For Testing New Things In Marketing

    … The Holiday Shopping season is upon us! In my opinion, it’s one of the best times ever to run new tests in Marketing. Running and measuring tests requires a massive amount of data to arrive at statistical significance. There will never be more data available than during your company’s busy season (which happens to be Q4 for many businesses…

    Ian Lopuch/ PPC Ianin Affiliate- 9 readers -
  • 5 Reasons Your Competitors are Stealing Your Online Sales

    … look at optimizing their websites for mobile devices or risk losing large swathes of potential customers in both the short and long term. If that isn’t enough of a reason to take mobile seriously, Google ranks websites for key search engine queries based on whether or not they are responsive. So even if your business doesn’t get many (or even any…

    Austin Paley/ ROI Factor Blogin SEO Content Google- 18 readers -
  • 12 Steps to Social Media Marketing Success

    The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy.

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • The Koozai Guide To Using Crazy Egg

    … occurred. The converse is true meaning the darker areas indicate these are the less popular areas of your page for your audience. Should you decided to A/B test two versions of a page or if you want to see the difference in interaction between two device types for the same page, you can use the Compare option to line up two Snapshots side-by-side…

    Graeme Benge/ Koozai.comin Paid Search SEO Google- 24 readers -
  • $7,475 in 10 Minutes: 8 Must-Know Tips for Great Landing Pages

    … and text If you change your red ‘Buy Now’ button to a green ‘Add to Cart’ do you get more sales? Length of page What about if you have a super short landing page with a video? Does that convert better than the traditional one-column long form letter? Photos and images A lot of people have seen big results by changing the main photo…

    Blog Tyrant- 30 readers -
  • Managing Reputation When Everything Leaks

    …-standing part of crisis communications. Own what you did in a factual manner, take responsibility, and clean it up. Facebook recently had to do this with its A/B test issue. While people were not necessarily happy with the company, Facebook owned its actions and pointed to its user policy. More than anything, a crisis is usually the result…

    Geoff Livingston/ Vocus Blogin Social Facebook- 18 readers -
  • How to CRO and Look Good in The Process

    … a person is to convert on your site. You’ll want to make sure you test all of these. There are three types of test you can perform: Time-split A/B Tests Multivariate Time-splits are generally regarded as not efficient, and A/B tests are solid, but don’t provide the wealth of insight multivariate testing offers. You’ll definitely want…

    Brian Pitre/ ROI Factor Blog- 20 readers -
  • Testing Is At The Heart Of Marketing Success

    … as many different versions as a business would like to create. The more details that are refined and the more trials that are conducted, the more efficient the marketing strategy can be. Grammarly Improves Conversions With An A/B Test At Grammarly, we are committed to split testing and the impressive results that it can offer. There are frequently…

    Marketing Land- 17 readers -
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