A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
    • Get your website testing-ready with the Technical Optimizer’s Checklist

      Reading Time: 9 minutes If you were planning to race your car, you would want to make sure it could handle the road, right? Imagine racing a car that is not ready for the surprises of the road. A road that is going to require you to twist and turn constantly, and react quickly to the elements. You would find yourself on the side of the road in no time.

      WiderFunnel- 10 readers -
    • GetResponse Vs Infusionsoft

      Email marketing is booming. Most smart online marketers are using it, and projections show that it will continue growing. It is insanely profitable, with a 3800% average ROI. For you to make the most of it, you need to use the right tools. Some of the most popular email marketing services include GetResponse and Infusionsoft. They both get the job done and can be greatly automated.

      The Blog Heraldin EMail- 14 readers -
    • 10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

      Don’t wait until it’s too late. Check and maintain your conversion rates often, just like you would your car. Image via Shutterstock. A major faux pas I often see with conversion rates is that businesses only seem to to address them when alarms are triggered. Conversion rates require ongoing maintenance and should be regular focal points in your optimization and marketing efforts.

      Unbounce- 6 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … for the ads To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals: Greater insight into your fans’ likes Higher brand awareness Immediate sales More engaged…

    AllFacebookin Social Facebook- 11 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 8 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 9 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest…

    ROI Factor Blogin EMail How To's- 15 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 7 readers -
  • The top 3 mistakes that make your A/B test results invalid

    …Reading Time: 9 minutes A few weeks ago, a Fortune 500 company asked that I review their A/B testing strategy. The results were good, the hypotheses strong, everything seemed to be in order… until I looked at the log of changes in their testing tool. I noticed several blunders: in some experiments, they had adjusted the traffic allocation…

    WiderFunnel- 8 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 16 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … testing your video creative in new ways. Boost Media provides some food for thought. Creative considerations in the new video advertising landscape To capitalize on the growing mobile video audience, you must first understand how the digital video landscape is changing. When developing video ad creative, consider these factors: With 50% of all…

    Karen Amundson/ BoostBlogin YouTube- 15 readers -
  • How to Know You’re Getting the Best CPC for Your Facebook Campaign

    …) of articles to promote to different audience and, as a result, hundreds or thousands of different ad sets. We’ll get into that a bit later, but for now, a high-level understanding of sampling will help frame the discussion. Crash course in sampling Sampling is much like your standard run-of-the-mill A/B testing. To illustrate this, let’s compare sampling…

    AllFacebookin Social Facebook How To's- 11 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential…

    AllFacebookin Facebook Twitter- 16 readers -
  • Tips and tactics for A/B testing on AngularJS apps

    … with the previous value and if the values do not match then a listener is fired. This $digest cycle keeps looping until no more listeners are fired. Dirty Checking: Dirty checking is a simple process that boils down to a very basic concept: It checks whether a value has changed that hasn’t yet been synchronized across the app The post Tips and tactics for A/B testing on AngularJS apps appeared first on WiderFunnel Conversion Optimization. …

    WiderFunnel- 18 readers -
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