A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 12 readers -
  • 10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

    … in your optimization and marketing efforts. Like a vehicle engine, they should be checked and maintained regularly. When conversion rates aren’t what you had expected, it’s not uncommon for marketers and business owners to start making knee-jerk tweaks to on-page elements, hoping to lift conversions through A/B testing. While there may be some benefit…

    Unbounce- 8 readers -
  • GetResponse Vs Infusionsoft

    … Email marketing is booming. Most smart online marketers are using it, and projections show that it will continue growing. It is insanely profitable, with a 3800% average ROI. For you to make the most of it, you need to use the right tools. Some of the most popular email marketing services include GetResponse and Infusionsoft. They both get…

    The Blog Heraldin EMail- 15 readers -
  • Get your website testing-ready with the Technical Optimizer’s Checklist

    … with testing. Get the Technical Optimizer’s Checklist Download and print off this checklist for your technical team. Check off each item and get prepared for smooth A/B testing ahead! * * This iframe contains the logic required to handle AJAX powered Gravity Forms. By entering your email, you’ll receive bi…

    WiderFunnel- 10 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … that don’t load within three seconds. A one-second delay in page load can possibly result in a 7 percent reduction in conversions. Your pop-ups should be stripped to the basics, requiring only the information you need for lead generation. Run A/B tests that are statistically significant Before running a full campaign, ensure that you run a split…

    AllFacebookin Social Facebook- 11 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevance- 10 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 11 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …. By isolating your adjustments, you can learn which varying factors are helping to improve your campaigns, and which changes are hurting them. A/B Split Testing for Email The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services. The actual process…

    ROI Factor Blogin EMail How To's- 17 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 10 readers -
  • The top 3 mistakes that make your A/B test results invalid

    …Reading Time: 9 minutes A few weeks ago, a Fortune 500 company asked that I review their A/B testing strategy. The results were good, the hypotheses strong, everything seemed to be in order… until I looked at the log of changes in their testing tool. I noticed several blunders: in some experiments, they had adjusted the traffic allocation…

    WiderFunnel- 9 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 18 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … testing your video creative in new ways. Boost Media provides some food for thought. Creative considerations in the new video advertising landscape To capitalize on the growing mobile video audience, you must first understand how the digital video landscape is changing. When developing video ad creative, consider these factors: With 50% of all…

    Karen Amundson/ BoostBlogin YouTube- 15 readers -
  • How to Know You’re Getting the Best CPC for Your Facebook Campaign

    … but conversion rates tend to be low. One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should…

    AllFacebookin Social Facebook How To's- 13 readers -
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