A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
  • Ad Experiments You Can Start Running Today

    … accounts, consider running Experiments. The beauty of AdWords Drafts and Experiments is that it provides an eloquent way to run A/B tests in your campaigns and provide meaningful data to your clients without a ton of leg-work on your end. In case you’re wondering, the “Draft” is the mirror campaign you create with your test elements. You use…

    PPC Heroin Affiliate Paid Search- 8 readers -
  • How to drive conversion using a value proposition-focused testing strategy in email marketing

    …Value proposition is the maximized, optimized force of the perceived value that you are offering to potential customers. Many marketers, however, leave it on the website and forget about it in email. We’re busy testing this subject line or that, without any real strategy in mind. A peer example in this blog post will show examples of how to formulate a testing strategy for every element of email marketing, giving you an advantage over the competition and driving conversion.…

    MarketingSherpa Blogin EMail- 11 readers -
  • Landing Page Testing: Go Big? Or Small?

    … September 26, 2017 The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast…

    PPC Hero- 16 readers -
  • Your frequently asked conversion optimization questions, answered!

    … as the most common mistake people make that has a negative effect on website conversion? What are the most important questions to ask in the Explore phase? Is there such a thing as too much testing and / or optimizing? Personalization Do you get better results with personalization or A/B testing or any other methods you have in mind…

    WiderFunnel- 16 readers -
  • How to test and perfect nearly everything in PPC

    … with your campaigns, and you should. Search Engine Land columnist Andreas Reiffen, who is also a regular speaker at SMX, has adapted his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Some of the key points he touches on in How to test (and perfect) nearly everything in PPC…

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • How to Polish Mobile App Store Product Pages in Pre-launch

    … with identical targeting. As a result, the variant ‘Transformers: Earth Wars’ won and was used for all marketing activities for an app. However, Facebook ads don’t provide context. So, when it comes to more complex and dedicated approaches, it’s better to use platforms for emulating an app store such as SplitMetrics. Split-Testing Proves that Industry Trend…

    Marketing Technology Blogin How To's- 23 readers -
  • Quantifi: How Chatbots and AI Will Help Marketers with Experimentation

    … to run experiments for its users. Quantifi is another impressive startup from Indianapolis-based venture studio, High Alpha. Disclosure: I took some creative liberties with the image I created for this podcast. Quanti, the bot, didn’t actually respond as pictured… that was the magic of editing HTML and pasting screenshots into the image. © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blogin How To's- 36 readers -
  • 5 CRO Mistakes That Need to Be Fixed!

    … out some tips which have always worked for me whenever I encountered some problems in my CRO endeavors. Here’s a scenario: You test a redesign through A/B testing – which would mean that half of your visitors could see the original design of your page, and the other half would see the new redesign that you worked on. Then, after a month or so, you…

    SEO Hacker Blog- 14 readers -
  • Do Traffic Numbers Really Matter?

    … The first thing you’ll hear from any savvy online marketer is that you need a lot of traffic to make your site work. Indeed, most SEO experts pitch exactly that on their websites: How they increased their site or page traffic, and how they can help you with yours. You will find thousands of pages on how to effectively use SEO, make outreach…

    SEO Hacker Blog- 16 readers -
  • Beyond A vs. B: How to get better results with better experiment design

    …Reading Time: 7 minutes You’ve been pushing to do more testing at your organization. You’ve heard that your competitors at ______ are A/B testing, and that their customer experience is (dare I say it?) better than yours. You believe in marketing backed by science and data, and you have worked to get the executive team at your company on board…

    WiderFunnel- 26 readers -
  • 9 Most Common Errors of A/B Testing

    … One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. Additionally, instead of going through different versions of your website until you stumble upon one that works, you can achieve measurable results. However, A/B testing is not always completely…

    Rise to the Top- 34 readers -
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