A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
    • Beyond A vs. B: How to get better results with better experiment design

      Reading Time: 7 minutes You’ve been pushing to do more testing at your organization. You’ve heard that your competitors at ______ are A/B testing, and that their customer experience is (dare I say it?) better than yours. You believe in marketing backed by science and data, and you have worked to get the executive team at your company on board with a tested strategy.

      WiderFunnel- 15 readers -
    • 9 Most Common Errors of A/B Testing

      One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. Additionally, instead of going through different versions of your website until you stumble upon one that works, you can achieve measurable results. However, A/B testing is not always completely accurate.

      Rise to the Top- 21 readers -
    • “The more tests, the better!” and other A/B testing myths, debunked

      Reading Time: 8 minutes Will the real A/B testing success metrics please stand up? It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel.

      WiderFunnel- 11 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 16 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … of communications. In the data-driven mobile and digital world, old techniques such as print ads or “spray and pray” marketing don’t work anymore. Now, analytics are king. “Everything is measurable,” Heinzinger says. “Everything goes through A/B testing to help us understand what works and what doesn’t. If it’s not working, move on. If it’s working, do more…

    Street Fight- 33 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 19 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevancein EMail- 18 readers -
  • 10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

    … in your optimization and marketing efforts. Like a vehicle engine, they should be checked and maintained regularly. When conversion rates aren’t what you had expected, it’s not uncommon for marketers and business owners to start making knee-jerk tweaks to on-page elements, hoping to lift conversions through A/B testing. While there may be some benefit…

    Unbounce- 12 readers -
  • GetResponse Vs Infusionsoft

    … You” pages. Verdict: Both platforms have great landing page features. A/B Testing Numbers don’t lie. Testing helps improve your campaigns and increase your revenues. With GetResponse, you can split test almost anything – including your content, from field, subject line, day of the week, landing pages, web forms, and even time of day. You can use…

    The Blog Heraldin EMail- 20 readers -
  • Get your website testing-ready with the Technical Optimizer’s Checklist

    … with testing. Get the Technical Optimizer’s Checklist Download and print off this checklist for your technical team. Check off each item and get prepared for smooth A/B testing ahead! * * This iframe contains the logic required to handle AJAX powered Gravity Forms. By entering your email, you’ll receive bi…

    WiderFunnel- 14 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … should pop and text should be placed at the appropriate angle for ease of viewing. Schedule a series of posts Throughout the duration of your campaign, you need to keep reminding your followers about the limited time frame on the availability and bargain of the coupon. Images and text updates should be created and scheduled for publication…

    AllFacebookin Social Facebook- 18 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 16 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 17 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …. By isolating your adjustments, you can learn which varying factors are helping to improve your campaigns, and which changes are hurting them. A/B Split Testing for Email The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services. The actual process…

    ROI Factor Blogin EMail How To's- 24 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 14 readers -
  • The top 3 mistakes that make your A/B test results invalid

    …Reading Time: 9 minutes A few weeks ago, a Fortune 500 company asked that I review their A/B testing strategy. The results were good, the hypotheses strong, everything seemed to be in order… until I looked at the log of changes in their testing tool. I noticed several blunders: in some experiments, they had adjusted the traffic allocation…

    WiderFunnel- 17 readers -
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