A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
  • 5 CRO Mistakes That Need to Be Fixed!

    … out some tips which have always worked for me whenever I encountered some problems in my CRO endeavors. Here’s a scenario: You test a redesign through A/B testing – which would mean that half of your visitors could see the original design of your page, and the other half would see the new redesign that you worked on. Then, after a month or so, you…

    SEO Hacker Blog- 14 readers -
  • Do Traffic Numbers Really Matter?

    … to use for the basic stuff you would need, particularly if you’re using AdSense. If you get more ambitious or have an already developed business that you want to take to a next level, you can go with some of the third party analytics packages or hire one of the tons of marketing agencies to do your job for you. Do the split, or A/B testing…

    SEO Hacker Blog- 16 readers -
  • Beyond A vs. B: How to get better results with better experiment design

    …Reading Time: 7 minutes You’ve been pushing to do more testing at your organization. You’ve heard that your competitors at ______ are A/B testing, and that their customer experience is (dare I say it?) better than yours. You believe in marketing backed by science and data, and you have worked to get the executive team at your company on board…

    WiderFunnel- 25 readers -
  • 9 Most Common Errors of A/B Testing

    … One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. Additionally, instead of going through different versions of your website until you stumble upon one that works, you can achieve measurable results. However, A/B testing is not always completely…

    Rise to the Top- 33 readers -
  • “The more tests, the better!” and other A/B testing myths, debunked

    …Reading Time: 8 minutes Will the real A/B testing success metrics please stand up? It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel. But, while the practice of A/B testing…

    WiderFunnel- 25 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 28 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … tests.” inMarket does measure the company’s culture, holding frequent feedback sessions with employees about what it needs to improve. Heinzinger has been with inMarket since the beginning, helping the company launch in 2010. Since then, its growth has accelerated and inMarket now employs about 60 people, a 100% increase over this time last year…

    Street Fight- 45 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 29 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 31 readers -
  • 10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

    … in your optimization and marketing efforts. Like a vehicle engine, they should be checked and maintained regularly. When conversion rates aren’t what you had expected, it’s not uncommon for marketers and business owners to start making knee-jerk tweaks to on-page elements, hoping to lift conversions through A/B testing. While there may be some benefit…

    Unbounce- 23 readers -
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