A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
    • Landing Page Testing: Go Big? Or Small?

      September 26, 2017 The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast testing radical changes very frequ ...

      PPC Hero- 14 readers -
    • Ad Experiments You Can Start Running Today

      October 10, 2017 All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments.

      PPC Heroin Affiliate Paid Search- 7 readers -
  • The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume

    … of the rotation changes, shrug, and move on with their work. Many PPC managers may fear that the new option to optimize rotation will only serve Google more. The prospect of full automation feels like a black box, and since it is impossible to understand how Google’s improved optimized rotation setting algorithms work (or how they might work to best serve…

    PPC Heroin Paid Search- 13 readers -
  • Your frequently asked conversion optimization questions, answered!

    … as the most common mistake people make that has a negative effect on website conversion? What are the most important questions to ask in the Explore phase? Is there such a thing as too much testing and / or optimizing? Personalization Do you get better results with personalization or A/B testing or any other methods you have in mind…

    WiderFunnel- 16 readers -
  • How to test and perfect nearly everything in PPC

    … include: How to design a good experiment in the first place Understanding the difference between drafts and experiments in AdWords How Google shopping ads differ from other types of PPC What tools are available and how to best use them Want to learn more about testing and perfecting your ads? Check out the Breakthrough SEM Testing Tactics session at SMX…

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • How to Polish Mobile App Store Product Pages in Pre-launch

    … Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various…

    Marketing Technology Blogin How To's- 23 readers -
  • 5 CRO Mistakes That Need to Be Fixed!

    … out some tips which have always worked for me whenever I encountered some problems in my CRO endeavors. Here’s a scenario: You test a redesign through A/B testing – which would mean that half of your visitors could see the original design of your page, and the other half would see the new redesign that you worked on. Then, after a month or so, you…

    SEO Hacker Blog- 14 readers -
  • Do Traffic Numbers Really Matter?

    … to use for the basic stuff you would need, particularly if you’re using AdSense. If you get more ambitious or have an already developed business that you want to take to a next level, you can go with some of the third party analytics packages or hire one of the tons of marketing agencies to do your job for you. Do the split, or A/B testing…

    SEO Hacker Blog- 16 readers -
  • Beyond A vs. B: How to get better results with better experiment design

    …Reading Time: 7 minutes You’ve been pushing to do more testing at your organization. You’ve heard that your competitors at ______ are A/B testing, and that their customer experience is (dare I say it?) better than yours. You believe in marketing backed by science and data, and you have worked to get the executive team at your company on board…

    WiderFunnel- 26 readers -
  • 9 Most Common Errors of A/B Testing

    … One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. Additionally, instead of going through different versions of your website until you stumble upon one that works, you can achieve measurable results. However, A/B testing is not always completely…

    Rise to the Top- 34 readers -
  • “The more tests, the better!” and other A/B testing myths, debunked

    …Reading Time: 8 minutes Will the real A/B testing success metrics please stand up? It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel. But, while the practice of A/B testing…

    WiderFunnel- 26 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 29 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 46 readers -
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