A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
    • Breaking CRO Best Practices: You Can Do It!

      In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it comes to optimizing the post-click experience CRO can become a spher ...

      PPC Heroin Social Paid Search- 11 readers -
    • Stage an Epic Battle with A/B Testing – May the Best Subject Line Win

      Like warriors in the Greek Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at how you can unleash the glory of Subject Line A/B Testing on your email marketing efforts. Check out Subject Line A/B Testing in our Email Plus Package.

      Constant Contactin EMail- 10 readers -
  • Marketing 101: What is an A/B split test?

    …A/B split testing is a powerful way to improve marketing and messaging performance because it enables you to make decisions about the best headline, ad copy, landing page design, offer, etc., based on actual customer behavior and not merely a marketer’s opinion. Let’s break down the process.…

    Daniel Burstein/ MarketingSherpa Blog- 9 readers -
  • Clicktale: Analytics Event Tracking in a Code-Free Environment

    … marketing activities more efficient, reduce cost and improve website performance. By incorporating Visual Editor into Launch by Adobe, digital marketers can achieve advanced mapping via a familiar and intuitive interface. Clicktale customers will not only have an easy transition as they leverage Launch by Adobe to set Clicktale events, but also benefit…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Ad Experiments You Can Start Running Today

    … accounts, consider running Experiments. The beauty of AdWords Drafts and Experiments is that it provides an eloquent way to run A/B tests in your campaigns and provide meaningful data to your clients without a ton of leg-work on your end. In case you’re wondering, the “Draft” is the mirror campaign you create with your test elements. You use…

    PPC Heroin Affiliate Paid Search- 8 readers -
  • How to drive conversion using a value proposition-focused testing strategy in email marketing

    …Value proposition is the maximized, optimized force of the perceived value that you are offering to potential customers. Many marketers, however, leave it on the website and forget about it in email. We’re busy testing this subject line or that, without any real strategy in mind. A peer example in this blog post will show examples of how to formulate a testing strategy for every element of email marketing, giving you an advantage over the competition and driving conversion.…

    MarketingSherpa Blogin EMail- 11 readers -
  • Landing Page Testing: Go Big? Or Small?

    … September 26, 2017 The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast…

    PPC Hero- 16 readers -
  • The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume

    … traditional A/B testing was developed back in the day. In our brand new 3-5 ad groups we can take full advantage of the extended text ad double headlines, URL extension text, a bucket of ad extensions from callouts to price extensions, and such ad types as: Dynamic ads that personalize city name listings, promote sales countdowns, and highlight inventory…

    PPC Heroin Paid Search- 15 readers -
  • Your frequently asked conversion optimization questions, answered!

    … this webinar recording and discover how Jamie increased his company’s sales by more than 40% with evolutionary site redesign and conversion optimization. Back to Top Q: What has surprised you or stood out to you while doing CRO? Jamie Elgie: There have been so many ‘A-ha!’s, and that’s the best part. We are always learning. Things that we are all…

    WiderFunnel- 19 readers -
  • How to test and perfect nearly everything in PPC

    … search campaigns to drive sales on other channels, including Facebook, Pinterest and Amazon. Competitive Research For SEM. It’s not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. Attend this session and learn how to easy it is to apply the time-tested techniques of competitive intelligence to your…

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • How to Polish Mobile App Store Product Pages in Pre-launch

    … with identical targeting. As a result, the variant ‘Transformers: Earth Wars’ won and was used for all marketing activities for an app. However, Facebook ads don’t provide context. So, when it comes to more complex and dedicated approaches, it’s better to use platforms for emulating an app store such as SplitMetrics. Split-Testing Proves that Industry Trend…

    Marketing Technology Blogin How To's- 23 readers -
  • 5 CRO Mistakes That Need to Be Fixed!

    … out some tips which have always worked for me whenever I encountered some problems in my CRO endeavors. Here’s a scenario: You test a redesign through A/B testing – which would mean that half of your visitors could see the original design of your page, and the other half would see the new redesign that you worked on. Then, after a month or so, you…

    SEO Hacker Blog- 14 readers -
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