A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 15 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 33 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … with two tips to keep in mind when you approach the decision of conclusion and then I’ll roll into the four variables that I look at when approaching this decision. Blow the dust off of that statistics textbook you buried long ago and let’s get started. Preface Tip #1: Make Sure Your Data is Pretty and Robust Before you set up your test, you should…

    PPC Hero- 13 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevancein EMail- 16 readers -
  • 10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

    … in your optimization and marketing efforts. Like a vehicle engine, they should be checked and maintained regularly. When conversion rates aren’t what you had expected, it’s not uncommon for marketers and business owners to start making knee-jerk tweaks to on-page elements, hoping to lift conversions through A/B testing. While there may be some benefit…

    Unbounce- 10 readers -
  • GetResponse Vs Infusionsoft

    … You” pages. Verdict: Both platforms have great landing page features. A/B Testing Numbers don’t lie. Testing helps improve your campaigns and increase your revenues. With GetResponse, you can split test almost anything – including your content, from field, subject line, day of the week, landing pages, web forms, and even time of day. You can use…

    The Blog Heraldin EMail- 17 readers -
  • Get your website testing-ready with the Technical Optimizer’s Checklist

    … with testing. Get the Technical Optimizer’s Checklist Download and print off this checklist for your technical team. Check off each item and get prepared for smooth A/B testing ahead! * * This iframe contains the logic required to handle AJAX powered Gravity Forms. By entering your email, you’ll receive bi…

    WiderFunnel- 13 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … that don’t load within three seconds. A one-second delay in page load can possibly result in a 7 percent reduction in conversions. Your pop-ups should be stripped to the basics, requiring only the information you need for lead generation. Run A/B tests that are statistically significant Before running a full campaign, ensure that you run a split…

    AllFacebookin Social Facebook- 15 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 12 readers -
  • How To Optimize Adsense for More Revenue

    … of publishers make little effort to optimize AdSense once they’ve initially set it up with one or two ads units randomly placed anywhere on their website. This is a cause for concern because the lack of ad optimization equates to a direct loss of potential revenue. But wait, what is ad optimization anyway? Glad you asked. What is ad optimization…

    Pace Lattin/ Performance Marketing Insiderin How To's- 13 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …. By isolating your adjustments, you can learn which varying factors are helping to improve your campaigns, and which changes are hurting them. A/B Split Testing for Email The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services. The actual process…

    ROI Factor Blogin EMail How To's- 19 readers -
  • How To Optimize Adsense for More Revenue

    … of publishers make little effort to optimize AdSense once they’ve initially set it up with one or two ads units randomly placed anywhere on their website. This is a cause for concern because the lack of ad optimization equates to a direct loss of potential revenue. But wait, what is ad optimization anyway? Glad you asked. What is ad optimization…

    Pace Lattin/ Performance Marketing Insiderin How To's- 12 readers -
  • The top 3 mistakes that make your A/B test results invalid

    …Reading Time: 9 minutes A few weeks ago, a Fortune 500 company asked that I review their A/B testing strategy. The results were good, the hypotheses strong, everything seemed to be in order… until I looked at the log of changes in their testing tool. I noticed several blunders: in some experiments, they had adjusted the traffic allocation…

    WiderFunnel- 13 readers -
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