A/B Testing Ideas

  • A/B Testing Your Content Marketing Strategy

    …, your business is likely doing well. Maybe you’re getting shares, retweets, visitors, leads, and buyers. That’s great! Of course, there’s almost always room for improvement–especially when it comes to your content marketing strategy. If you improve your content, you’ll improve your results. And, that’s where testing comes in. 1. Headlines First up…

    Christina Gillick/ The Daily Eggin Social Content Blogging- 28 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    … research without a current call to action, look at your target market profile, any analytics you do have, and even heatmaps. You could also check out industry forums, your support tickets, or interview customers to “get inside their head.” The point of step one is to know your customer well enough that you can make “an educated guess” about what call…

    Christina Gillick/ The Daily Egg- 18 readers -
  • Want Better Conversions? Try Breaking the Rules!

    … simple process: take a set of established principles and A/B test them across all features of your site until you determine which options stick best. Like I said, it’s a simple process. Apply universal principles and test, test, test. So what’s the problem? It Takes Time The reality of testing is that it can be laborious and time consuming. When…

    The Daily Egg- 27 readers -