A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • How to Make Marketing Analytics Easier

    … analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue? When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics. Here are five ways to make the most out of your marketing analytics. 1. Stop relying on gut instincts…

    Chris Lucas/ Convince and Convertin Twitter How To's- 13 readers -
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