A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • 10 Opt-in Form A/B SplitTests [With Results]

    … Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split…

    Pam Neely/ GetResponse Blogin EMail- 21 readers -
  • Top of the Email to Ya – More Navigation Bar Savviness

    … this, be sure to do some email A/B tests, flipping those colors! Selecting to go for Sale and Store You’ll notice that many of the navbars shown above include a link to a Sale section. Know your customers. Know what they do when they get to your site, then have your navbar reflect that. Do you have brick-and-mortar store? A link to the store locator…

    Jordie Van Rijn/ GetResponse Blogin EMail- 27 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    … Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve identified the trends you need to watch, so you can stay ahead of the pack in 2015. Here are 7…

    Hootsuitein Social Content Twitter- 22 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … out CrazyEgg. Be mindful of details Addressing a pain point up front will helps to transform skeptics into leads. If your audience is crunched for time, your solution has to be time-friendly. Remember, your goal is to reduce pain, not pile on. A simple landing page test from Content Verve's Michael Aagaard revealed that positioning your content…

    Carly Stec/ The IMPACT Blog- 10 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … It’s a tense setting at the Circle of Elrond. People are talking about conversion rate optimization when Boromir speaks up and says, “One does not simply become a great conversion marketer.” Or something like that. The point is you don’t become a conversion marketer just by running a few A/B tests. There’s a lot that goes on behind the scenes…

    Sid Bharath/ The Daily Eggin EMail- 20 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … of building an address list, creating emails, curating those emails, and testing those emails. Testing is a major but often overlooked component of email marketing. The real way to score big with email marketing is to test your emails in order to find out what gives you the biggest impact. In this article, I share some of the most powerful A/B tests…

    Neil Patel/ The Daily Eggin EMail- 15 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … MOFU offers (16% and 28%.) For a step-by-step on how to remove the navigation bar yourself, check out this post. Be mindful of the minuscule Often times it's the littlest things that make the biggest difference. This concept drove Dr. Robert Cialdini to explore the door-to-door donation request process of the American Cancer Society to uncover…

    Carly Stec/ The IMPACT Blog- 7 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … analytics. From prospective students to alumni, technology creates tracking and evaluation. 2. Total Brand Consistency One of the top roles of a CMO is ownership of the institutional brand. CMOs can enforce consistent brand guidelines and improve brand recognition. Currently, 45% of percent of higher ed professionals think their marketing department…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare to qualitative…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    …. After conducting the appropriate card sort tests to determine the optimal global, local, and contextual navigation, I presented my usability-tested wireframes to the new health manager. The health manager essentially trashed all of my wireframes and test results because she claimed to have regularly conducted A/B and multivariate tests on another…

    Shari Thurow/ Marketing Land- 16 readers -
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