A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • 10 Opt-in Form A/B SplitTests [With Results]

    … tests, with results, so you can get a head start toward higher opt-in rates and a larger email list. It’s an especially great time for testing opt-in forms if you’re a GetResponse customer. Our new forms feature lets you do a slew of things that weren’t possible before. Stuff like: Creating exit opt-in forms, overlay opt-in forms, “shake” opt…

    Pam Neely/ GetResponse Blogin EMail- 22 readers -
  • Top of the Email to Ya – More Navigation Bar Savviness

    … this, be sure to do some email A/B tests, flipping those colors! Selecting to go for Sale and Store You’ll notice that many of the navbars shown above include a link to a Sale section. Know your customers. Know what they do when they get to your site, then have your navbar reflect that. Do you have brick-and-mortar store? A link to the store locator…

    Jordie Van Rijn/ GetResponse Blogin EMail- 30 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    … experience. You can conduct A/B tests that compare two versions of a web page to see which performs better. The one that performs the best will be the one implemented. For example, you can do this for social media ads by testing several versions of the call to action used in the ad. Investing in A/B testing can have a massive impact on lead generation…

    Hootsuitein Social Content Twitter- 24 readers -
  • Average Conversion Rate: What’s Average, Anyway?

    … site, you’re wasting money. So, what conversion rate should you be realistically shooting for? Is your average conversion rate a good one? Well, these questions are so difficult because it’s so entirely relative. For instance, we have an account in our MCC that has a 28% conversion rate, but they’re still struggling because they only make…

    Amanda West Bookwalter/ PPC Hero- 5 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … to speak to a visitor's apprehensions has the ability to increase conversions. Aagaard took to the landing page for his ebook 7 Universal Conversion Optimization Principles to test two different bullet points. A) Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook B) Read the book in just…

    Carly Stec/ The IMPACT Blog- 13 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … and CSS website. This is a practical course that will introduce you to the basics of HTML and CSS while teaching you how to create a website. Next, it’s time to go a little deeper and learn a few tricks that will set you apart from regular conversion marketers. Learn HTML5 to become an expert in the language and experiment with its new features…

    Sid Bharath/ The Daily Eggin EMail- 24 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … marketing programs that have A/B testing built in: Infusionsoft ConstantContact HubSpot Email AWeber Marketo Mailchimp This article is not a tutorial on each email marketing platform, but is a guide to A/B testing that will apply to any email marketing program. A Word of Warning Once you start testing your emails, you may be tempted…

    Neil Patel/ The Daily Eggin EMail- 21 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … were 2x as likely to donate. In terms of your landing pages, even the smallest of changes can yield serious results. For example, Michael Aagaard from Content Verve conducted four different A/B tests to determine what effect the wording of the privacy policy on a signup form had on the sign-up rate. All of the tests were compared against a control…

    Carly Stec/ The IMPACT Blog- 9 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … schools are better-positioned to outperform their competition. Use of marketing tools will continue to increase as strategic plans are more refined. When CMOs leverage technology, they are able to create a smarter funnel for their prospective students. CMOs can collect and nurture leads throughout the student lifecycle with A/B tests and customized…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … an exploratory method. Only in the reductive-conclusive side, when you are talking about A/B tests or multivariate tests, that’s where statistical significance matters. For click heatmaps it actually doesn’t, but the more clicks you get the more of an aggregate view you will get, and potentially, the more important hypotheses you’ll get. As a general rule…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    … not about forcing your personal beliefs or design preferences onto users. It’s about task completion. The ISO defines usability as: The effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. As I mentioned in Conversion Optimization: Measuring Usability In The User Experience (UX…

    Shari Thurow/ Marketing Land- 17 readers -
Get the top posts daily into your mailbox!
More from around the web