A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • 10 Opt-in Form A/B SplitTests [With Results]

    … Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split…

    Pam Neely/ GetResponse Blogin EMail- 22 readers -
  • Top of the Email to Ya – More Navigation Bar Savviness

    … this, be sure to do some email A/B tests, flipping those colors! Selecting to go for Sale and Store You’ll notice that many of the navbars shown above include a link to a Sale section. Know your customers. Know what they do when they get to your site, then have your navbar reflect that. Do you have brick-and-mortar store? A link to the store locator…

    Jordie Van Rijn/ GetResponse Blogin EMail- 30 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    … are optimized for mobile. According to statista, mobile phone internet user penetration worldwide will be 52.4% in 2015. Which means this year optimizing your website for mobile should be at the top of your 2015 digital marketing to-do list. Social media managers need to be aware of this to ensure the format of any promotions they do (especially those…

    Hootsuitein Social Content Twitter- 24 readers -
  • Average Conversion Rate: What’s Average, Anyway?

    … a dollar for each conversion. We have others converting around 1%, but swimming in cash because they make thousands off each conversion. To complicate matters further, lead generation accounts are always tricky because you also need to understand the quality of these conversions. I once worked with a client getting a 30-40% conversion rate on Bing Ads…

    Amanda West Bookwalter/ PPC Hero- 5 readers -
  • Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)

    Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time to look at potential sources of gr ...

    David Rekuc/ Marketing Land- 17 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … of placement, Kimberly Snyder decided to run a test to determine whether she should incorporate her "Add to Cart" CTA above or below her explainer video. After analyzing a heat map of the page, she noticed that people stopped scrolling after the video, leaving her CTA underneath untouched. By relocating the CTA to the top of the video, she saw…

    Carly Stec/ The IMPACT Blog- 14 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … and CSS website. This is a practical course that will introduce you to the basics of HTML and CSS while teaching you how to create a website. Next, it’s time to go a little deeper and learn a few tricks that will set you apart from regular conversion marketers. Learn HTML5 to become an expert in the language and experiment with its new features…

    Sid Bharath/ The Daily Eggin EMail- 28 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … of building an address list, creating emails, curating those emails, and testing those emails. Testing is a major but often overlooked component of email marketing. The real way to score big with email marketing is to test your emails in order to find out what gives you the biggest impact. In this article, I share some of the most powerful A/B tests…

    Neil Patel/ The Daily Eggin EMail- 22 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … were 2x as likely to donate. In terms of your landing pages, even the smallest of changes can yield serious results. For example, Michael Aagaard from Content Verve conducted four different A/B tests to determine what effect the wording of the privacy policy on a signup form had on the sign-up rate. All of the tests were compared against a control…

    Carly Stec/ The IMPACT Blog- 9 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … choose the tools that help them maintain a consistent brand. 3. Customer Relationship Management Software (CRM) Customer Relationship Management software is quickly becoming a must in many higher ed marketing departments. With CRM tools, marketers can easily manage prospective and current students, parents, and alumni. CMOs clearly see a value in CRMs…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … an exploratory method. Only in the reductive-conclusive side, when you are talking about A/B tests or multivariate tests, that’s where statistical significance matters. For click heatmaps it actually doesn’t, but the more clicks you get the more of an aggregate view you will get, and potentially, the more important hypotheses you’ll get. As a general rule…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    … of their targeted keyword phrases. In another scenario, I was at an event where I provided site reviews for usability and the user experience. One attendee claimed that his company worked with multiple firms that offered user testing. However, when I looked at the website, it only had one page. There was no site navigation…only a form to fill out…

    Shari Thurow/ Marketing Land- 17 readers -
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