A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • 10 Opt-in Form A/B SplitTests [With Results]

    … Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split…

    Pam Neely/ GetResponse Blogin EMail- 28 readers -
  • Top of the Email to Ya – More Navigation Bar Savviness

    … the Life’”. Cool in this instance is that it is an extra call to action. The handwritten font with an arrow (the small one, the other one I added), and an icon make it all stand out and demand just that little bit of extra attention. Put some color in your messages. You can use color to draw attention to a certain area. This BBC Shop email…

    Jordie Van Rijn/ GetResponse Blogin EMail- 31 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    … experience. You can conduct A/B tests that compare two versions of a web page to see which performs better. The one that performs the best will be the one implemented. For example, you can do this for social media ads by testing several versions of the call to action used in the ad. Investing in A/B testing can have a massive impact on lead generation…

    Hootsuitein Social Content Twitter- 25 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … of placement, Kimberly Snyder decided to run a test to determine whether she should incorporate her "Add to Cart" CTA above or below her explainer video. After analyzing a heat map of the page, she noticed that people stopped scrolling after the video, leaving her CTA underneath untouched. By relocating the CTA to the top of the video, she saw…

    Carly Stec/ The IMPACT Blog- 19 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … of design. You also need to know how to translate that design into code on your website. From changing font sizes to page layouts, a basic understanding of code goes a long way. Yes, today you have tools that help you to drag and drop designs, but knowing how to code gives you way more control. Start with this course on building your first HTML…

    Sid Bharath/ The Daily Eggin EMail- 33 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … of building an address list, creating emails, curating those emails, and testing those emails. Testing is a major but often overlooked component of email marketing. The real way to score big with email marketing is to test your emails in order to find out what gives you the biggest impact. In this article, I share some of the most powerful A/B tests…

    Neil Patel/ The Daily Eggin EMail- 30 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … that for every 10 mutual funds that were made available to the employees, there was a 1.5-2% drop in 401(k) participation. To further clarify, the chart below reveals a visual account of the negative effect that choice had on overall participation: Aware that the goal of a landing page is to persuade the visitor to take action, it's critical…

    Carly Stec/ The IMPACT Blog- 12 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … photo credit: matt.hintsa via cc According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page…

    Chris Lucas/ Convince and Convertin EMail Content- 9 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … to something. Q: How do you determine the right amount of traffic to create a valid assessment of a heatmap? Or to make it statistically significant? A: The thing to understand with click heatmaps is that you are not aiming for statistical significance. A click heatmap is an indicator of how people are acting that leads to hypotheses. It’s…

    Jacqueline Mcdonald/ WiderFunnel- 5 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    …. After conducting the appropriate card sort tests to determine the optimal global, local, and contextual navigation, I presented my usability-tested wireframes to the new health manager. The health manager essentially trashed all of my wireframes and test results because she claimed to have regularly conducted A/B and multivariate tests on another…

    Shari Thurow/ Marketing Land- 20 readers -
Get the top posts daily into your mailbox!
More from around the web