A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • 10 Opt-in Form A/B SplitTests [With Results]

    … tests, with results, so you can get a head start toward higher opt-in rates and a larger email list. It’s an especially great time for testing opt-in forms if you’re a GetResponse customer. Our new forms feature lets you do a slew of things that weren’t possible before. Stuff like: Creating exit opt-in forms, overlay opt-in forms, “shake” opt…

    Pam Neely/ GetResponse Blogin EMail- 21 readers -
  • Top of the Email to Ya – More Navigation Bar Savviness

    … so! Let us know in the comments below what you think works best in email navigation bars! Top of the Email to Ya – More Navigation Bar Savviness is a post from: GetResponse Blog - Email Marketing Tips Related posts The Often Overlooked but All-Important Email Navigation bar How to Use Typography in Your Marketing Design How to Carry Out an A/B Test The post Top of the Email to Ya – More Navigation Bar Savviness appeared first on GetResponse Blog - Email Marketing Tips. …

    Jordie Van Rijn/ GetResponse Blogin EMail- 29 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    … experience. You can conduct A/B tests that compare two versions of a web page to see which performs better. The one that performs the best will be the one implemented. For example, you can do this for social media ads by testing several versions of the call to action used in the ad. Investing in A/B testing can have a massive impact on lead generation…

    Hootsuitein Social Content Twitter- 22 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … to speak to a visitor's apprehensions has the ability to increase conversions. Aagaard took to the landing page for his ebook 7 Universal Conversion Optimization Principles to test two different bullet points. A) Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook B) Read the book in just…

    Carly Stec/ The IMPACT Blog- 12 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … It’s a tense setting at the Circle of Elrond. People are talking about conversion rate optimization when Boromir speaks up and says, “One does not simply become a great conversion marketer.” Or something like that. The point is you don’t become a conversion marketer just by running a few A/B tests. There’s a lot that goes on behind the scenes…

    Sid Bharath/ The Daily Eggin EMail- 22 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … are only 32%, and the clickthrough rate is a shocking 4%. Sorry, but that’s life. If you can somehow get people to open your emails you’ve automatically gained big time. The goal of subject line testing is to improve open rates. But that’s not all. The right subject line doesn’t just get people to open the email. It also shapes their perception…

    Neil Patel/ The Daily Eggin EMail- 18 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … were 2x as likely to donate. In terms of your landing pages, even the smallest of changes can yield serious results. For example, Michael Aagaard from Content Verve conducted four different A/B tests to determine what effect the wording of the privacy policy on a signup form had on the sign-up rate. All of the tests were compared against a control…

    Carly Stec/ The IMPACT Blog- 8 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … schools are better-positioned to outperform their competition. Use of marketing tools will continue to increase as strategic plans are more refined. When CMOs leverage technology, they are able to create a smarter funnel for their prospective students. CMOs can collect and nurture leads throughout the student lifecycle with A/B tests and customized…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … on returning versus new visitors? A: Yes – you can do that. Actually, CrazyEgg has that as one of the reports in their confetti report, and you can just select new versus returning. Also, you can look at it using the cloud click heatmap if you were to segment your test by new vs. returning using a testing tool and funnel new vs. returning visitors…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    … Perception Test Brand message Formative Identifies the feelings and attributes associated with a website or application. Done with mock-ups of the visual brand. Generally a document that asks test participants to circle the adjectives that best describe each mock-up. Another variation is to show test participants two screenshots. Of the two, which…

    Shari Thurow/ Marketing Land- 16 readers -
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