A/B Tests

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Tests
  • 10 Opt-in Form A/B SplitTests [With Results]

    … Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split…

    Pam Neely/ GetResponse Blogin EMail- 21 readers -
  • Top of the Email to Ya – More Navigation Bar Savviness

    … this, be sure to do some email A/B tests, flipping those colors! Selecting to go for Sale and Store You’ll notice that many of the navbars shown above include a link to a Sale section. Know your customers. Know what they do when they get to your site, then have your navbar reflect that. Do you have brick-and-mortar store? A link to the store locator…

    Jordie Van Rijn/ GetResponse Blogin EMail- 25 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    … experience. You can conduct A/B tests that compare two versions of a web page to see which performs better. The one that performs the best will be the one implemented. For example, you can do this for social media ads by testing several versions of the call to action used in the ad. Investing in A/B testing can have a massive impact on lead generation…

    Hootsuitein Social Content Twitter- 22 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … When I was growing up, I learned a lot from my older brother's mistakes. (One time, Derrick said the "f-word" at the table and he got his portable CD player and Game Boy taken away for two weeks!) While these lessons definitely helped me dodge a couple bullets, I'll admit that there was nothing more telling than the lessons I learned from my…

    Carly Stec/ The IMPACT Blog- 10 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … responsive layouts, using whitespace effectively, and mastering typography. After going through this guide, you’ll understand why seemingly minor changes, like changing the color of a CTA, sometimes drastically increases conversion rates. Augment your new Web design skills with this guide on ‘Killer UX Design.’ This book goes into more detail…

    Sid Bharath/ The Daily Eggin EMail- 19 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … are only 32%, and the clickthrough rate is a shocking 4%. Sorry, but that’s life. If you can somehow get people to open your emails you’ve automatically gained big time. The goal of subject line testing is to improve open rates. But that’s not all. The right subject line doesn’t just get people to open the email. It also shapes their perception…

    Neil Patel/ The Daily Eggin EMail- 11 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … were 2x as likely to donate. In terms of your landing pages, even the smallest of changes can yield serious results. For example, Michael Aagaard from Content Verve conducted four different A/B tests to determine what effect the wording of the privacy policy on a signup form had on the sign-up rate. All of the tests were compared against a control…

    Carly Stec/ The IMPACT Blog- 7 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … analytics. From prospective students to alumni, technology creates tracking and evaluation. 2. Total Brand Consistency One of the top roles of a CMO is ownership of the institutional brand. CMOs can enforce consistent brand guidelines and improve brand recognition. Currently, 45% of percent of higher ed professionals think their marketing department…

    Chris Lucas/ Convince and Convertin EMail Content- 5 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … an exploratory method. Only in the reductive-conclusive side, when you are talking about A/B tests or multivariate tests, that’s where statistical significance matters. For click heatmaps it actually doesn’t, but the more clicks you get the more of an aggregate view you will get, and potentially, the more important hypotheses you’ll get. As a general rule…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    …. After conducting the appropriate card sort tests to determine the optimal global, local, and contextual navigation, I presented my usability-tested wireframes to the new health manager. The health manager essentially trashed all of my wireframes and test results because she claimed to have regularly conducted A/B and multivariate tests on another…

    Shari Thurow/ Marketing Land- 15 readers -
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