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Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially. Kurt Wagner and Peter Kafka of Recode reported that the social network teamed up with A&E Networks and Tubi TV on a test whereby Facebook Audience Network will begin delivering video ads next week through applications that run via set-top boxes, such as Apple TV and Roku.
… still be used on new ad tech products for video ads. Facebook acquired LiveRail in July 2014 to help jump-start its video ad efforts, but the social network is now putting its focus on Facebook Audience Network, sending LiveRail down the same path as real-time ad-bidding platform Facebook Exchange, which is also being phased out. A Facebook…
… largest publishers, including Hulu and A&E Networks. With Audience Network, we will continue to introduce new ways for publishers to take advantage of everything that makes Facebook ads valuable to our partners: high-quality demand, people-based marketing, measurement and our ads delivery engine. Readers: What are your thoughts on Facebook’s LiveRail move? …