• Here’s What Instagram Ads ‘Can Do’ in Canada

    … restaurant A&W in a post on the Instagram for Business blog: Scotiabank, one of the country’s largest banks, turned to Instagram to change perception and generate awareness of its credit-card program with 18- through 22-year-olds. In a campaign that led to a 20-point lift in ad recall and a 6-point lift in brand awareness, according to Nielsen…

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