• Why marketers are the ones who will fix the digital ad fraud problem

    … digital media sellers acquire visitors through third parties. Some of those activities are legitimate, such as a sponsored post on social media. Some however are not, like when a publisher pays a traffic supplier for a fixed number of visits to their website. Traffic sellers often promise the publisher that the traffic offered is human and will pass…

    Digiday- 18 readers -
  • Three uncomfortable truths about digital ad fraud

    … Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers…

    Digiday- 21 readers -
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